Marketing Operations Specialist
5 days ago
Job Description
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote the programs by the Executive Education and Post Experience Programs departments, enhance brand awareness and lead generation activities.
This role requires a creative thinker with strong marketing implementation skills in the higher education sector and analytical skills, the ability to work collaboratively across departments, and a passion and understanding for higher education in Asia.
- Develop and implement integrated marketing campaigns for executive and higher education that align with the university's goals and objectives.
- Conduct market research to identify trends, target audiences, and competitive analysis, providing insights to inform marketing strategies.
- Oversee the creation of engaging content for various channels, including digital, print, social media, and events.
- Manage the team's social media presence, including content planning, scheduling, and community engagement.
- Collaborate with academic departments to highlight program offerings and unique selling points through targeted marketing efforts.
- Lead branding initiatives to enhance the business units' reputation and visibility.
- Maintain relationships with external vendors, including advertising agencies and media outlets, to ensure effective execution of marketing initiatives.
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