Digital Channels Lead

6 days ago

Auckland, Auckland, New Zealand Les Mills Full time

About the Role: We are seeking an experienced Digital Channels Lead to join our team. This is a permanent full-time opportunity within our global marketing team.

Your Key Responsibilities:

  • Coordinate and oversee the delivery of digital work streams and projects.
  • Scope requirements, create and manage timelines, coordinate and approve content, ensure deadlines are met, estimate, allocate, and communicate resource requirements.
  • Present your recommended strategy to the project team to deliver an outstanding experience to solve a problem for our customers or the business.
  • Talk to colleagues about collaborating on delivery of a project across channels including platforms they're an expert on.
  • Crunched numbers in Google Analytics understanding the effectiveness of a campaign and put together suggestions for the next campaign.
  • Get creative with the broader team to brainstorm ideas.
  • Share recommendations about priority website enhancements you recommend we implement to drive improved conversion.
  • Work with cross-functional teams to understand their priorities and schedule campaign work appropriately, including planning and briefing.
  • Bring your subject matter expertise (SME) to all meetings and occasions and be the SME across our digital channels.
  • Jump into our various content management systems to update some content or build an email using good practice digital fundamentals.

Requirements:

  • 3-5 years' experience in a digital publishing and/or digital production role, getting hands-on with web and email publishing tools.
  • Understanding of content optimisation using A/B testing methodologies.
  • First-hand experience analysing data and performance, brainstorming ideas to shift behaviour.
  • Enthusiasm for cross-functional collaboration and being okay with refining and defining requests along with subject matter experts in order to deliver the best possible outcome for customers.
  • Comfortable with digital tools to manage your workload – like Miro, Figma, Jira.
  • Enjoy a mix of working in the office and working flexibly.
  • Keen interest in the oversight/involvement of the creative process for digital channels and driving creative ways to communicate with our target audience.
  • Demonstrate skills at building productive cross-functional relationships and collaborating to identify growth opportunities.
  • Demonstrate leadership experience in coaching and developing team members.

About Us: At Les Mills International, unlocking and amplifying that inner drive to achieve our goals is something we're not shy to say we're great at. Today, our programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it's an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.

What's in it for You: We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym, or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

Our Benefits: Free gym membership and LM+ Subscription, 26 weeks full pay primary parental leave, health insurance discount, Friday drinks, monthly companywide parties/events, global mobility, dog-friendly office, volunteer day, free fresh fruits & snacks. We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse, and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations.

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