Digital Channels Strategist

4 days ago


Auckland, Auckland, New Zealand Les Mills Brasil ?? Full time

About Les Mills International

We are a global company committed to creating a fitter planet. With programs in 20,000 gyms across over 100 countries and a digital subscription service like Netflix for our workouts, it's an exciting time to be part of our team.

As the Digital Channels Lead, you will play a key role in coordinating and overseeing the delivery of various digital work streams and projects. You will be responsible for scoping requirements, creating and managing timelines, coordinating and approving content, ensuring deadlines are met, estimating, allocating and communicating resource requirements.

Key Responsibilities:

  • Present recommended strategies to project teams to deliver outstanding experiences that solve problems for customers or the business.
  • Talk to colleagues about collaborating on delivery of projects across channels, including platforms they're experts on.
  • Crunch numbers in Google Analytics to understand the effectiveness of campaigns and suggest improvements.
  • Get creative with the broader team to brainstorm ideas and share recommendations for website enhancements to drive improved conversion.
  • Work with cross-functional teams to understand their priorities and schedule campaign work appropriately, including planning and briefing.

Requirements:

  • 3-5 years of experience in a digital publishing and/or digital production role, getting hands-on with web and email publishing tools.
  • Understanding of content optimization using A/B testing methodologies.
  • First-hand experience analyzing data and performance, brainstorming ideas to shift behavior.
  • Enthusiasm for cross-functional collaboration and being ok with refining and defining requests with subject matter experts.
  • Comfortable with digital tools to manage workload – like Miro, Figma, Jira.
  • Enjoy a mix of working in the office and working flexibly.

Benefits:

  • Flexible and hybrid workplace with a mix of working in the office and at home.
  • Free gym membership and LM+ Subscription.
  • 26 weeks full pay primary parental leave.
  • Health Insurance discount.
  • Friday drinks.
  • Monthly company-wide parties/events.
  • Global mobility.
  • Dog-friendly office.
  • Volunteer day.
  • Free fresh fruits & snacks.


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