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Local Brand Strategist

1 week ago

Auckland, Auckland, New Zealand JACOBS DOUWE EGBERTS Full time

JACOBS DOUWE EGBERTS is looking for a highly skilled Local Brand Strategist to join our Marketing team in Auckland. As a key contributor, you will play a critical role in developing and executing a winning local strategy for Hummingbird.

Job Summary

This is an excellent opportunity for a senior marketing professional to leverage their expertise and drive business growth in the local market.

Key Responsibilities
  • Develop and implement a comprehensive local brand strategy that aligns with our overall business objectives.
  • Lead the management of all marketing activities, including local packaging, communication, and innovation projects.
  • Build and maintain strategic relationships with local media and brand agencies.
  • Oversee the implementation of Hummingbird's 'green bean fund' charitable donations program.
  • Manage the development and execution of campaigns across various channels, including digital and offline platforms.
Requirements

To be successful in this role, you will require:

  • A bachelor's degree in Marketing or a related field.
  • 7+ years of experience in senior marketing roles, preferably with well-known brands in the FMCG industry.
  • Proven track record of delivering successful brand and category strategies.
  • A passion for coffee and a strong connection to our brands.
  • Excellent stakeholder management skills – both internal and external.
  • The ability to manage multiple projects and tasks simultaneously.