Marketing Manager

2 weeks ago


Auckland, Auckland, New Zealand Skills Consulting Group Full time

Skills Consulting Group is dedicated to empowering individuals to reach their full potential. As a leader in vocational education, we strive to create a better world through maximising human potential.

About the Role

The Marketing Lead – Vocational is a critical role that reports to the Head of Brand and Marketing – International & PTE and focuses on driving marketing planning, brand awareness, and lead generation objectives while engaging with stakeholders for business cohesion.

This position involves developing and executing marketing initiatives that drive student enrolment and engagement in our vocational education programs. The ideal candidate will work closely with multiple teams to craft messaging, campaigns, and tactics that resonate with our target audience and align with our brand values.

Key Responsibilities:

  • Developing and executing marketing plans to drive enrolment and engagement in Skills Ignite and Skills Premier programs.
  • Managing multiple paid and owned digital campaigns across various course/programs, managing marketing automation/nurture journey tactics, and overseeing all organic/owned communications.
  • Operational lead in key aspects of campaign and sales collateral delivery using a combination of business and creative thinking.
  • Successfully managing a marketing coordinator support role, ensuring growth and nurturing within the team.

The ideal candidate should have a strong understanding of marketing processes, including brief writing, managing timelines, providing performance reporting, etc. Additionally, they will work closely with the Event Manager to ensure successful delivery of the event calendar and stakeholder satisfaction.

They will also be responsible for analysing and reporting on the effectiveness of marketing campaigns and adjusting initiatives and/or plans as needed to optimise performance, providing monthly website and campaign performance reporting.



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