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Education Marketing Lead

3 weeks ago


Auckland, Auckland, New Zealand Skills Consulting Group Full time

We are seeking a skilled Marketing Lead – Vocational to join our team at Skills Group. As a leader in vocational education, we empower individuals to reach their full potential and create a better world through maximising human potential.

Role Overview

This role reports to the Head of Brand and Marketing – International & PTE and focuses on marketing planning, brand awareness, and lead generation objectives while engaging with stakeholders for business cohesion.

The ideal candidate will develop and execute marketing initiatives that drive student enrolment and engagement in our vocational education programs. They will work closely with multiple teams to craft messaging, campaigns, and tactics that resonate with our target audience and align with our brand values.

Key Responsibilities:

  • Developing and executing marketing plans to drive enrolment and engagement in Skills Ignite and Skills Premier programs.
  • Managing multiple paid and owned digital campaigns across various course/programs, managing marketing automation/nurture journey tactics, and overseeing all organic/owned communications.
  • Operational lead in key aspects of campaign and sales collateral delivery using a combination of business and creative thinking.
  • Successfully managing a marketing coordinator support role, ensuring growth and nurturing within the team.

The ideal candidate should have a strong understanding of marketing processes, including brief writing, managing timelines, providing performance reporting, etc. They will also work closely with the Event Manager to ensure successful delivery of the event calendar and stakeholder satisfaction.

Additionally, they will be responsible for analysing and reporting on the effectiveness of marketing campaigns and adjusting initiatives and/or plans as needed to optimise performance, providing monthly website and campaign performance reporting.