Vocational Marketing Strategist
2 weeks ago
At Skills Group, we empower individuals to reach their full potential. Our philosophy is reflected in our whakatauki:
The bird that eats the miro berry, the forest is their domain.
The bird that consumes knowledge, the (whole) world is their domain.
The Marketing Lead – Vocational role reports to the Head of Brand and Marketing – International & PTE and focuses on marketing planning, brand awareness, and lead generation objectives while engaging with stakeholders for business cohesion.
This position involves developing and executing marketing initiatives that drive student enrolment and engagement in our vocational education programs. You will work closely with multiple teams to craft messaging, campaigns, and tactics that resonate with our target audience and align with our brand values.
Your key responsibilities include:
- Developing and executing marketing plans to drive enrolment and engagement in Skills Ignite and Skills Premier programs.
- Managing multiple paid and owned digital campaigns across various course/programs, managing marketing automation/nurture journey tactics, and overseeing all organic/owned communications.
- Operational lead in key aspects of campaign and sales collateral delivery using a combination of business and creative thinking.
- Successfully managing a marketing coordinator support role, ensuring growth and nurturing within the team.
Additionally, you will collaborate with multiple stakeholders to develop messaging, campaigns, and tactics that align with program goals and brand values. This includes an exceptional grasp of marketing processes, including brief writing, managing timelines, providing performance reporting, etc.
You will also work closely with the Event Manager to ensure successful delivery of the event calendar and stakeholder satisfaction. Analyzing and reporting on the effectiveness of marketing campaigns and adjusting initiatives and/or plans as needed to optimise performance, providing monthly website and campaign performance reporting.
Developing and maintaining relationships with creative, design, events, and media agencies and partners to promote Ignite and Premier programs is also a key aspect of this role.
The ideal candidate should have a minimum of 4 years of marketing or advertising experience, excellent digital marketing and marketing automation fluency, a proven track-record of results or lead generation outcomes, outstanding communication skills, analytical and insightful thinking, and the ability to leverage creativity for high-impact cut-through.
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