Digital Marketing Expert
2 weeks ago
A leading global brand seeks a skilled Digital Marketing Specialist to drive business growth through data-driven marketing strategies.
The successful candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple channels. This includes collaboration with external agencies to enhance brand awareness, generate high-quality leads, and support business growth.
Key Accountabilities:
- Develop and execute digital marketing campaigns across SEO, email marketing, social media, and content marketing.
- Manage the company's website, ensuring it is optimized for user experience, SEO, and lead generation.
- Oversee social media platforms, creating and scheduling engaging content to increase brand visibility and engagement.
- Bring a data-driven mindset to drive performance marketing and ensure measurable outcomes are achieved.
- Collaborate with internal stakeholders to create compelling content, including blog posts, case studies, and other marketing materials.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4+ years of experience in digital marketing with strong SEO experience and a deep understanding of digital agencies.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO tools, and social media management platforms.
- Experience with marketing automation and CRM platforms.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Strong written and verbal communication skills with a focus on attention to detail.
- Ability to work independently and collaboratively within a small team and with the wider business.
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