Digital Marketing Strategist

4 days ago


Queenstown, New Zealand Sofitel Full time

**Job Description**

Sofitel Queenstown Hotel & Spa is seeking a skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for creating and delivering high-quality marketing activities that effectively convey the brand stories of Sofitel Queenstown.

You will work closely with the sales, reservations, and F&B teams to align marketing campaigns with hotel promotions and events. Your primary focus will be on creatively designing and delivering social media content in line with our marketing strategy, as well as assisting in the creation and distribution of EDMs and maintaining the database of contacts and clients.

In addition to these responsibilities, you will also support the creation of in-house promotions and advertising opportunities for Hotel outlets, collaborating closely with our sales, reservations, and F&B teams to ensure seamless alignment.

As a skilled digital marketer, you will confidently create content for Hotel marketing material across multiple digital channels, conduct regular audits of external distribution sites such as third-party websites, and plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximise ROI and spend.

You will also be responsible for monitoring and analysing website traffic, conversion rates, and online shopping cart revenue, providing insights and recommendations for improvement.

**Required Skills and Qualifications**

  • Proven experience in digital marketing, preferably in the hospitality or luxury industry
  • Proficiency in design programs, SEO, SEM, and social media advertising
  • Strong analytical skills to assess digital campaign performance and optimise strategies
  • Excellent written and verbal communication skills, with a strong eye for detail and creativity

**Benefits**

  • Free gym access
  • Free ski hire during winter months
  • Loyalty card entitling you to discounted Hotel stays, food and beverage rates, and Spa treatments worldwide
  • Ongoing reward and recognition incentives and awards
  • Opportunities for further development and worldwide career progression within Accor
  • A supportive and friendly working environment


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