Associate Director, Strategy

4 days ago

Gisborne, New Zealand Influential Full time

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?

What we offer: Remote company - work from home Competitive compensation Flexible time off with inclusive holiday benefits Comprehensive medical, dental & vision insurance for employees Fully vested 401(k) matching An awesome collaborative work culture, a diverse team, and more Influential, is looking for a Associate Director, Strategy & Analytics to drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients' business goals. This role works directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team within the luxury fragrance vertical.

In general, on a typical day you will: Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account  Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution  Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data  Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends Using market research using tools to provide actionable insights and recommendations Being a Manager of Strategy and Analytics requires: Bachelor's degree or equivalent experience 8+ years agency experience in social listening or previous strategy, consulting or analytics roles  Strong analytical skills and hands-on experience with market research tools (e.g., Global Web Index, Statista, etc.) Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies Experience with survey design and quantitative survey analysis for audience segmentation and insights A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders Ability to set up efficient and effective processes and manage and meet deadlines Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment Proven success developing and implementing new, innovative ideas A customer-centric, analytical and ROI based approach to all decision making Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives Proven ability to successfully work with and guide senior-level clients and internal portfolio teams Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing Strong presentation skills and the ability to articulate and apply strategic thinking Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube Stay up to date on the latest trends and innovations in the social realm Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists  Bonus points if: Experience at a marketing-tech, media start-up or agency You're passionate about social media and/or influencer marketing Salary Range: $110K - $125K About Influential Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

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