Icebreaker : Regional Marketing Specialist - Fixed-Term (12 Months)

2 months ago


Auckland, New Zealand Vf Corporation Full time

Challenge Support the Regional Marketing Manager to execute Regional Marketing strategy and initiatives across all channels and consumer touch points, to drive brand awareness, engagement and regional sales and profit targets.
Work in alignment with APAC and global Marketing teams by locally adapting global toolkits and strategy.
Work with the Regional Digital teams to ensure omnichannel marketing execution.
Lead the execution of the regional implementation of the Global Marketing Strategy – including 360 omni-channel marketing and advertising campaigns.
This includes a focus on key communications, campaigns and promotions in retail, IB.com and WSL, as well as partnership with digital teams to execute in digital media channels.
Execute roll out of seasonal launches and provide 360 toolkits for sell in and sell out.
Including WSL/Retail (print, pure genius, trade promotions, activations).
Support Marketing Manager to roll out the globally aligned Marketing Calendar for the region, as well as adding new regional initiatives and localized needs.
This includes supporting liaison with Regional cross functional team (eCom; Channels; Sales; Inventory; Finance; Customer Service) to ensure cross-function teams are aware of launch and calendar plans.
Key focus areas Brand management Be an icebreaker brand custodian in the WSL team and market.
Ensure all brand guidelines are being upheld across all touchpoints (wholesale stores, digital platforms, retail environments and activation points).
Execute the marketing related activity for wholesale partner and retail events.
Project Management + Reporting Support Marketing Manager to adapt global assets including writing creative briefs, tweaking copy and proofreading all work.
Support Marketing Manager to maintain the live master regional calendar so it is always up-to-date with all omni-channel planned activity.
Support Marketing Manager to track marketing expenses to budget and ensure a strong ROI discipline on all marketing programs – including ownership of PR, seeding, wholesale and retail project specific budgets.
Consolidate, analyze and report on promotional/campaign performance; metrics across all platforms and record data into KPI logs and develop actionable insights.
Co-ordinate in-region translations of global marketing assets where required.
PR /Influencers Support Marketing Manager to manage PR agency relationships & build icebreaker's direct PR/ athletes/ambassador/social influencers contact list.
Activate the regional PR plan.
Manage existing contracts and relationships with local ambassadors.
Working from the Global Brand Marketing strategy, execute PR events or activations within region.
Track and report on PR media / ambassador activity & effectiveness within the region to report on ROI.
Develop seeding plan for local ambassadors/athletes/influencers Wholesale Marketing Manage the execution of in-store Windows and POS Manage the execution of consumer & trade promotions and training/education tools.
Support WSL manager and Marketing Manager in execution and development of WSL KA marketing plans where relevant.
Retail Marketing Create best-in-class marketing collateral and bring relevant retail or outlet marketing initiatives to life.
Including execution of in store windows & seasonal POS campaigns, aligned to Visual Merchandising standards in retail.
Work with Retail channel lead and Digital CRM manager to execute Retail Community Management/VIP Loyalty, Programmes and activations.
Assist in preparing seasonal marketing presentations and activation and training guides for stores.
Other Where required, execute content production requirements for localized needs.
This may mean working with production partners, agencies, photographers.
Work with Digital Marketing team on the brief execution for content production (they own brief).
Samples/marketing cupboard lead.
Key relationships Regional Marketing Manager, NZA Digital and eCom team, Regional Merchandising team, PR & external agencies, Brand Ambassadors/influencers, APAC marketing team and Global marketing team.
Know How (Knowledge fit) Education: Degree in Marketing (or other relevant tertiary qualification) 'Must have' skills, knowledge & experience Equivalent of 3 years multi-channel marketing experience with experience in a marketing administration role, with experience in a product-based business and ideally in a company with retail, wholesale and e-com channels Strong executional and output focus, lives by the calendar and can deliver multi-seasonal outputs, across all sales channels Experienced at getting the best out of the creative process by effective management of communication/PR agencies Experienced in delivering a consistent brand experience across all customer and consumer touch points Experienced at working with suppliers/vendors, including budgeting process.
Strong discipline around ROI of marketing programmes Savvy 'big-ideas/small budget' approach to work – willing to search out creative solutions Can Do (Capability fit) Personal characteristics Active and adventurous A passionate high achiever – works hard and plays hard Curious, with a strong desire to continually learn and evolve, and with a global outlook A Brand Ambassador who connects with Icebreaker's story, and is inspired by the authenticity and uniqueness of the brand A highly collaborative team player Down to earth, resourceful & happy to roll-up their sleeves to achieve an outcome Comfortable challenging the status quo Be available and able to travel both locally and overseas R-********



  • Auckland City, New Zealand Buddle Findlay Full time

    **The opportunity** We are looking for a Marketing Design Specialist to join our dynamic Marketing and Business Development team in Auckland on a 12-month fixed term contract. This is an exceptional opportunity to play a key role in creating visually compelling marketing materials that resonate with our clients, that grow our brand, and communicate our...


  • Auckland, New Zealand Icebreaker New Zealand Full time

    Are you that special someone we need to be the glue, the nails, the master of everything… and pop out at the end of the day smiling with a cracking good story? We are going through an exciting change and need a multi-tasker extraordinaire to make some admin stuff happen.The Part-time (30 hours per week) Regional Office Assistant is a critical part of our...

  • Marketing Manager

    2 months ago


    Auckland, New Zealand The Pond Full time

    Ready to step into this 12-month contract to lead a team of talented specialist marketers delivering brand, acquisition, and retention strategies for a well-known brand in the financial wellbeing and services space? Do you get a kick out of leading key campaigns and projects, and does a 12-month fixed-term contract suit your life circumstances and stage in...

  • Marketing Manager

    3 weeks ago


    Auckland, New Zealand The Pond Full time

    Following application, a talent agent will review your CV, cover note & portfolio against the roleand will be in touch within 72 hours (it's the polite thing to do isn't it?).Ready to step into this 12-month contract to lead a team of talented specialist marketers delivering brand, acquisition, and retention strategies for a well-known brand in the financial...

  • Marketing Manager

    3 weeks ago


    Auckland, New Zealand The Pond Full time

    Following application, a talent agent will review your CV, cover note & portfolio against the roleand will be in touch within 72 hours (it's the polite thing to do isn't it?).Ready to step into this 12-month contract to lead a team of talented specialist marketers delivering brand, acquisition, and retention strategies for a well-known brand in the financial...


  • Auckland City, New Zealand AIA Full time

    At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. And as part of our Marketing team, you’ll be working with key strategic partners and delivering world class marketing to help New Zealand become one of the healthiest and best protected nations in the world. You will also have a unique and important...

  • Purchasing Specialist

    7 months ago


    Auckland City, New Zealand Douglas Pharmaceuticals Full time

    **About the role** We have a strong focus on creating an integrated global supply chain management system across our complex business. We're working in a global environment across 40 + countries, collaborating with approximately 1,400 vendors, handling over 4,500 unique materials to produce and procure just over 700 finished good SKUs. This is achieved by...

  • Program Co-ordinator

    4 months ago


    Auckland City, New Zealand New Zealand Government Full time

    Program Co-ordinator − 12 months fixed term, part time (20 hours per week) The Pacific Association of Supreme Audit Institutions (PASAI) is the Pacific region's official association of supreme audit institutions (government audit offices and similar organisations). We promote transparent and accountable use of public resources in the Pacific by helping to...


  • Auckland City, New Zealand Fergus Full time

    **Product Research specialist opportunity** - ** 12 month fixed term - opportunity to extend** Fergus job management software helps tradies around the world by helping them work smarter and faster. The company was founded in 2011 by a kiwi plumber who knew there was a better way to run his business. Join our mission to be the most loved tradie SaaS platform...

  • Marketing Manager

    4 months ago


    Auckland City, New Zealand Amplifon Group Full time

    **About Us**:Explore your next career step with Amplifon, a global leader in the hearing care retail industry. In New Zealand, Amplifon trades under two brands; Bay Audiology and Dilworth Hearing, working together to help our customers rediscover all the emotions of sound.At Dilworth Hearing, we are passionate about hearing health care, and we're dedicated...

  • Disputes Manager

    6 months ago


    Auckland City, New Zealand Madison Recruitment Full time

    Great opportunity to be part of a community based project - Based in Central Auckland - Flexible hours/work from home 2 days per week - 12-month Fixed Term - ASAP start **Duties include**: - Ensuring decision-making is coordinated through the appropriate review teams - Coordinating internal panel meetings including scheduling and recording of...


  • Auckland, New Zealand Tangram Full time

    Senior Reporting Analyst - 12-Month Fixed TermTrade Me | Listed 21 days agoLocationAuckland City, AucklandJob typeFull timeDurationContractCompany benefitsAt Trade Me we encourage you to keep learning.DescriptionTrade Me is about connecting Kiwi to create the life they want. Whether it's finding a home, a job, a car, or growing their business, we aim to be...

  • Payroll Advisor

    2 months ago


    Auckland City, New Zealand Dentsu Full time

    Job Description: - Dentsu Aotearoa | Auckland | Fixed Term (12 months) | Part Time (30 hours P/W)_ - Work flexibly with child friendly hours - 30 hours over 5 days per week - Work variety across BAU and a Payroll project, all within a dynamic and fast paced environment - Join a collaborative, close-knit team in our newly renovated Auckland CBD office About...


  • Auckland City, New Zealand Vector NZ Full time

    Experience Design Analyst (12-month fixed term contract) - Full-time - Engagement type: Fixed Term - Employee - Department: Experience Design Practice **About Us** Vector is a dynamic organisation in transition, leading in a sector that is undergoing massive transformation, working on critical projects that are global in reach. We operate a range of...


  • Auckland City, New Zealand NPDL Full time

    Company Description Neptune Pacific Direct Line (NPDL) is experiencing a period of significant transformation. Formed in 2020, Neptune Pacific Line acquired Pacific Direct Line, bringing together two of the South Pacific’s top shipping and logistics companies to support the full supply chain of our customers in the region. NPDL is part of The Wonderful...

  • Head of Sales

    6 months ago


    Auckland City, New Zealand Vector NZ Full time

    Head of Sales & Service (fixed term, 12 months) - Full-time - Engagement type: Fixed Term - Employee - Department: Vector Fibre Want to work somewhere where you are doing good for the world, your community and yourself at the same time? If you think you’ll thrive working in a sector undergoing significant transformation, working on critical projects of...

  • Senior Data Analyst

    1 month ago


    Auckland, New Zealand Aa Insurance Full time

    Senior Data Analyst - (12-months Fixed Term Contract)Business/Systems Analysts (Information & Communication Technology)Full timeCompetitive Salary & Excellent Employee BenefitsSenior Data Analyst (12-month Fixed Term Contract)We're not just another workplace we're a bunch of genuine people trying to make a real difference to the lives of as many Kiwis as we...


  • Auckland, New Zealand Aroa Full time

    Senior Development Scientist - 12 month fixed termAt AROA, our people come to work every day with passion and ideas that fuel our business and go home knowing they have made a real difference in the lives of others.Maori for 'understanding', AROA is proudly New Zealand born and based. We develop, manufacture, and export innovative wound care products,...

  • Research Technician

    6 months ago


    Auckland City, New Zealand University of Auckland Full time

    **Company Description** Waipapa Taumata Rau** **| The University of Auckland** The University of Auckland is New Zealand’s leading University. With over 6000 academic and professional staff supporting over 46,000 students, we are one of NZ’s largest employers. We have eight academic faculties and 11 service divisions creating a diverse, dynamic and...


  • Auckland City, New Zealand Beca Full time

    **Project Payroll Systems Specialist** **About Us - Ko Wai Mātou** Beca is one of Asia Pacific’s largest independent advisory, design and engineering consultancies. After a century of operation, we have grown from a family-owned business to one of the most progressive, client-centric professional services consultancies in our region. We have more than...