Marketing Manager

2 months ago

Auckland, New Zealand The Pond Full time

Ready to step into this 12-month contract to lead a team of talented specialist marketers delivering brand, acquisition, and retention strategies for a well-known brand in the financial wellbeing and services space? Do you get a kick out of leading key campaigns and projects, and does a 12-month fixed-term contract suit your life circumstances and stage in your career perfectly?Our client, a well-established company, is looking for an "Action Marketing Manager" who can focus on delivering integrated campaigns and projects across six main functions within the company – Content Marketing, Online Event Marketing, Social, Email Marketing, and a small amount of digital marketing and website management. Take a breath (your prayers have been answered), you don't have to do it on your own You will be supported by an embedded marketing team of 4, as well as a high-performing external digital marketing and website agency.The ideal candidate will be responsible for working closely with the CMO, Onboarding, and Client-Facing teams to execute the year-round marketing roadmap. They will implement go-to-market projects designed to drive demand and lead generation, for state-of-the-art personal programs designed to help NZ'ers implement strategies to get them financially fit, grow their wealth, and achieve their financial goals.Day-to-day you will be responsible for executing pure marketing projects (small to large, tactical to strategic), leading new campaigns, coordinating and maintaining lead generation support, analysing campaigns, mining data and insights, creating impactful creative content, and delivering virtual events and webinars.The right candidate will be smart, and action driven with a knack for finding the 'angle' and interweaving with intelligent and pointed storytelling that cuts through the clutter and resonates with audiences. You will be able to understand the dynamics that come with a growing business heading into the next stage of growth, and strategically manage marketing projects with that in mind.The right candidate will have the energy and business acumen to work alongside a dynamic SLT, take direction from the CMO, and understand the growth plan to deliver on-point, story-led marketing that resonates with audiences, causing them to take action and empower their own financial journeys and lives.Sound like you? Apply TodayThe BreakdownWe are looking for an experienced professional with…Min 8+ years' of commercial marketing experience360-degree strategic and tactical marketing deliveryFinancial, Professional Services (or similar) marketing expertise is a bonusSome key responsibilities are… Establish a calendar of marketing activities and effectively project manage a programme of marketing deliverablesUnderstand the business objectives, priorities, and targets to deliver a marketing plan that works towards these common goals.Build and maximise lead generation and cross-referral opportunitiesAccountable for the effective development and implementation of online events, email marketing, social media marketing, and digital marketing/website performanceRelationship manage external digital marketing/website agency to develop the assets required, on time and within budget.Continuously mine the CRM for opportunities and insights into the client journey to help use improve the customer experienceAnalyse the ROI of marketing spend versus the budget allocatedStrong relationship management skills, and ability to collaborate with and influence a diverse range of stakeholdersAbility to adapt and pivot to ensure marketing deliverables meet changing business needsAre you someone who is…Positive, vibrant, and engaging?Able to flex between strategic mindset and tactical deliveryCareer-focused and tenacious character?Motivated, ambitious, and driven?Personable and graceful?Upbeat, fun to have around the office?The rewardSalary of $130k - $140k + KiwiSaverFlexible work environmentMandatory requirementsRelevant tertiary qualificationApply todayIf this role sounds like you, apply today or e-mail Recruitment Director, Will Gregory at with a summary of why you may be interested in this position. Be careful - Don't provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .
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