Senior Digital Marketing Manager

3 weeks ago

Auckland, New Zealand Tradify Limited Full time

We are on a mission to transform how tradespeople run their businesses and have a positive impact on their life. We hire people with energy to build something special that will transform an industry and meaningfully impact the lives of our customers. Success for us is millions of people using Tradify across the world.We offer a dynamic high-growth environment where people can learn and thrive. If you want a fast-paced, action-oriented sometimes unpredictable and challenging work environment, you'll fit right in. Fundamentally we want to solve big problems and build great products that people love and can't live without.So we need a passionate, experienced, metrics-driven Senior Digital Marketing Manager to focus on creating and capturing demand using a variety of digital channels. You'll be primarily responsible for driving demand generation in the form of qualified trials and managing an ongoing conversion rate optimisation program. We're looking for someone who's a pro at managing and optimising digital channel performance, identifying and testing new lead gen opportunities and challenging the status quo. You'll have great hustle, be able to make things happen fast and thrive on the challenge of improving the ROI on our digital marketing investments.Do you want to be part of one of the fastest-growing SaaS companies in Australasia? Always wanted to work at a values-led company that puts people and culture front and centre? Are you ready for a job that rewards your passion for learning with opportunities to grow your skills?Not only will you be helping Tradify hit our aggressive growth goals, you'll also be making a measurable difference in the lives of thousands of tradies around the world.If you thrive on measuring performance, crunching numbers, hunting out new growth opportunities and getting stuff done, and you know that having fun and working together is key to a great work environment, you're going to fit right in.On a typical day, you might:Present your recommended strategy to the Senior Management team to achieve the next quarter's digital demand gen targets.Work with the team to develop new messaging for your next iteration of Google and Facebook ads.Talk to a colleague about an A/B landing page test targeting Australian & NZ leads.Check on review site, paid search, Meta and App store performance and make any adjustments required to optimise performance further.Spend time crunching numbers in Excel to figure out the expected ROI of a new digital campaign you're recommending we implement.Get creative with the broader team to brainstorm new campaign ideas to drive 10% more qualified trials next month.Present the results of last week's paid advertising activities, and share recommendations to increase next week's numbers in the weekly team meeting.Share a recommendation about priority website enhancements you recommend we implement to drive improved conversion.You're going to love this job if you:Have at least 8 years of digital demand generation experience in a performance marketing and/or digital marketing role.Have a deep understanding and experience in digital lead generation and conversion rate optimisation.Thrive on implementing, managing and optimising the performance of a variety of digital channels, including but not limited to websites, Paid Search, Review Sites, App Stores, Facebook etc, to drive global demand generation.Have hands-on experience using tools like Google Analytics, Google Ads, Google Play Store, Facebook etc.Have a track record of innovation and marketing experimentation, with clear examples of truly unique ways you've successfully driven digital demand.Have first-hand experience analysing data and performance, brainstorming ideas to shift behaviour and running tests in a systematic way as part of a conversion optimisation program.Are an analytical thinker with experience in campaign reporting, A/B testing design and analysis.Have a keen interest in the oversight/involvement of the creative process for digital channels and driving creative ways to communicate with our target audience.Have demonstrated experience and enjoy testing different messaging, creative, tactics, strategies and approaches and rigorously tracking the performance to measure ROI and CAC. You'll be excited to constantly improve effectiveness and ROI.Can demonstrate your skills at building productive cross-functional relationships and collaborating to identify growth opportunities.Can demonstrate leadership experience in coaching and developing team members.For the right candidate, we offer a great benefits package:Hybrid Working 3 office/2 homeGenerous Parental Leave entitlementsDown Tools Days (5-6 days a year to follow your passion)Volunteer Leave (to pay it forward in our community)Birthday leave (a paid day off so you can celebrate)A Dog-Friendly officeLegendary Monthly Team LunchesA values-based cultureInterested? Get in touch.
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