Senior Digital Marketing Manager

3 weeks ago


Auckland City, New Zealand Beca Full time

**Senior Digital Marketing Manager**

**About Us - Ko Wai Mātou**

Beca is one of Asia Pacific’s largest independent advisory, design and engineering consultancies. After a century of operation, we have grown from a family-owned business to one of the most progressive, client-centric professional services consultancies in our region. We have more than 4,000 employees in 25 offices around the world and have delivered projects in more than 70 countries.

**Why Beca - He aha Beca**

‘Creative people together transforming our world’ is our vision. It reflects our culture, our aspirations and our purpose - to make everyday better. We have four key values supporting our purpose - partnership, tenacity, enjoyment and care - and these sit at the heart of everything we do. They are reflected in the way we work every day with each other and our clients.

**The Opportunity - Te Kāinga Rua**

**About You - Te Rongoāto**

You'll likely bring a proven track record in leading website strategy, design, optimization, and implementation initiatives. With expert knowledge of user experience (UX), user interface (UI), and web design principles, you'll understand and assist with geo-targeting strategies, IP filtering, content localization, and multi-site management, offering ideas and insights on best practices. You have a deep understanding of user profiling, segmentation, and data-driven content targeting, as well as extensive expertise in digital ad platforms like Google Ads and Meta Ads, along with ad tracking and attribution. Experienced in landing page optimization, conversion funnel design, and creative testing methodologies for digital ad campaigns, you're also familiar with A/B testing, multivariate analysis, and optimization for personalized user experiences. Your understanding of marketing automation platforms, CRM, CDP, and their integration with ad platforms, combined with proficiency in web analytics tools and modern analytical techniques, sets you apart in measuring campaign impact. You're a problem solver with excellent project and stakeholder management skills, confident in managing and motivating cross-functional teams and external partners. Your outstanding communication and presentation skills allow you to articulate vision and strategies effectively.

**Our Commitment to You - Tō Mātou Manawanui ki a Koe**
- Experience in an exciting and successful business culture which respects and values all perspectives
- Opportunity to be part of our professional services firm contributing to the fabric of international communities
- Support for learning and development; our people have equal opportunity to build careers reflecting their abilities, passions and potential, where they feel they belong and can be their true and best selves
- Our employee-ownership model, providing equity opportunities to our people
- Encouragement of balance in each aspect of your life - flexibility, wellbeing and personal development

**Do we have your attention? - Kua Kapohia Ngā Whatu?



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