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Go To Market Manager
1 week ago
At ASB, we're all about doing what we can to help our customers get "One Step Ahead" by giving them the tools they need to manage their lives and plans for their families and future.
Our products don't just serve ads or stream movies - they underpin our economy and touch people's lives.
Committed to our purpose of accelerating progress for all New Zealanders, our Private Banking teams are passionate about ensuring they deliver unbeatable service to their customers through getting to know their businesses and understanding their needs to help them realize their goals.
The Go to Market team delivers clarity on where the growth opportunity is within lines of business, what will be desired, and orchestrates the development of compelling, relevant and required propositions.
ResponsibilitiesChampion the Go-to-Market strategy for Private Banking, positioning ASB as the leader in managing HNW clients' banking needs.Be the communications champion for ASB Private Banking customers.Maintain a long-term view on how to drive Private Banking customer and business outcomes through marketing comms strategy.Monitor and analyse campaign performance to drive continuous improvement.Stay updated on industry trends and competitor activity to continuously improve and optimise Private Banking Go-to-Market plans.QualificationsExperience in marketing and communications, preferably within the financial services industry.Strong writing, editing, and content creation skills.Excellent project management and organizational skills.Experience with digital marketing tools and platforms.Strong analytical skills and the ability to interpret data to drive decision-making.Creative thinker with a strategic mindset.Te mahi ki ASB | Working for ASB:
In our diverse and accepting environment, our people grow their agile mind-set, learn, evolve, and utilise their skills, while being empowered to make decisions.
We offer a competitive salary, great banking benefits, heaps of personal and career development opportunities, flexible working styles and parental benefits.
For more information see the attached position description, please note that all applications must be received via our careers site online. How to apply?If this role sounds like it might be the one for you then please click "apply"… we'd love to hear from you. Job detailsReference # SO159230
Posted on 20 Feb 2025
Location(s) ASB Group locations, Auckland, North Wharf
Expertise Corporate Communications, Finance, Marketing
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