Consumer Experience Analyst Auckland, New Zealand

3 weeks ago


Auckland City, New Zealand Philip Morris International Full time

Are you ready to #MakeHistory?

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re in the process of transforming our business and introducing products to work towards a smoke-free future.

With huge change, comes huge opportunity. So, if you are the chosen one, you’ll enjoy the freedom to dream up and deliver better, brighter solutions. You’ll have the chance to work alongside and have endless experiences learning from our teams across the business.

We are currently on the lookout for a Consumer Experience Analyst based in Auckland, New Zealand.

Reporting to the Business Planning & S&PD Lead, this role provides direct support to the Business Planning and S&PD Lead and Consumer Experience (CX) team to track and facilitate the effective delivery of consumer journey activity across all platforms with relevant users in each journey phase and state.

A day in the life of Consumer Experience Analyst:

- Track consumer experience across journey phases: support CX team on where opportunities or enhancements of experience required
- Translate consumer KPIs from business KPIs to reflect consumer journey trends (Acquisition, retention, and abandonment)
- Support the Regional Insights team to organise and facilitate focus groups for survey data.
- Work with external parties (such as Circana) to access and observe market changes and consumer behaviours.
- Relay business needs to organise analysis of consumer experience gaps (unmet needs/pain points with context), share with the relevant team to improve analytics.
- Monitor data insights from commercial experiments and learnings from projects to understand the impact to consumer acquisition quality and retention to support improvements to performance
- Support with initiative planning and user insights process (from briefing to execution) in line with business priorities.

We’re looking for someone who has:

- Minimum 2 - 5 years of experience in a Market Research environment or some exposure to customer data.
- Experience working with quantitative data
- Methods and report writing. Qualitative experience would also be beneficial.
- Medium to Advanced skill in MS Excel
- Experience in BI Reporting tools (Power BI, Tableau, etc.) preferred, but not required.

This is a great opportunity to join a global organisation offering a lifetime of exploration and discovery to #MakeHistory

Inclusion and diversity are part of our DNA at Philip Morris Limited. Our priority is to attract, support and retain individuals - no matter their age, gender, religion, sexual orientation or physical ability.



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