Product Marketing Manager Job Id
3 weeks ago
You will collaborate extensively with various teams across ArchiPro, including those in Advertising, Marketing, and Platform, to solve client challenges, support sales initiatives, and craft messaging that ensures mutual success for ArchiPro and its clients.
A central focus will be evaluating platform performance and increasing feature awareness and adoption to enhance the ArchiPro experience for both clients and visitors.
Your typical week will involve:
- Conducting market research to comprehend customer needs, preferences, and behaviours.
- Analyzing market trends, competitive landscapes, and industry developments.
- Gathering and interpreting customer feedback through surveys, interviews, and data analysis.
- Segmenting the target market based on demographics, psychographics, and other relevant criteria.
- Developing buyer personas that represent distinct customer segments and their specific requirements.
You should possess:
- Client-facing experience, as a significant aspect of this role involves engaging with clients and users for qualitative research, feature enablement, feedback gathering, and conducting webinars.
- Proven product management/ownership with a successful track record of launching numerous products and features.
- Ability to collaborate closely with cross-functional teams, including product managers, designers, and engineers, and adeptness in setting product strategy.
- Proficiency in commercial strategies like pricing and channel strategy.
- Exceptional communication skills for distilling ambitious concepts into compelling messages and advocating for the customer's voice.
- Familiarity with B2B SaaS products, preferably with experience in content platforms, two-sided marketplaces, and advertising.
- A positive mindset and adaptability to the fast-paced and startup.
Join us on an exhilarating journey as we launch innovative products into the market
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