Head of SEO

2 days ago

Auckland City, New Zealand TheMarket Full time

Company Description

We are passionate about the brands and merchants that we work with, selecting authentic alignments to tell great stories via our various marketing channels. Whether it’s search, display, affiliates, retargeting or social; targeting awareness, consideration or purchase intents; on mobile, app, desktop or tablet - we strive to create always on-brand and engaging marketing communications for all our personas.

**Job Description**:
We have great goals in mind and looking for a talented Head of SEO to lead, develop and manage a world-class organic search team. This is a real opportunity to make a real difference and contribute to the strategy of our marketing wheelhouse As TheMarket trades on innovation and opportunity, the Head of SEO is not afraid of a pivot operating on both strategic and tactical levels.

Contribute to the strategy and execution of driving cost-effective, convertible traffic at scale via organic search across our vast products and category offerings - represent the brands and merchants we work with - creating and executing always on-brand and engaging marketing communications, no matter the channel.

The Head of SEO loves getting geeky to track the entire multi-channel marketing funnel to continuously measure, improve and increase traffic, engagement and revenue - using data-driven trend analysis and best practice strategies this role collaborates with the marketing, trade and development teams to ensure content covers customer pain points, our focus brands, retailers across TheMarket’s expansive categories.

**Qualifications**:
Roles like these don't come around often and if you thrive on the excitement of innovation and achieving measurable and commercial results collaboratively, this role is for you Firstly, you'll be working with a group of innovative and driven people that are focused on creating the next frontier for retail in New Zealand

On our wishlist:

- Strong leadership and strategy abilities
- 5+ years of experience as SEO Manager or similar role
- Proven high-performing experience as an SEO Manager in Retail/E-Commerce with a passion for analysing, reviewing, and revising existing content on a website to boost organic traffic
- Understanding of SEO content strategy and creation
- Strong research and analytical skills
- Good understanding of commercial metrics to drive a retail/ecommerce business
- Ability to liaise with a wide range of stakeholders such as external agencies as well as internal teams
- Understanding of multiple premium and everyday brands and how consumers shop accordingly - including understanding the importance of a ‘brand’
- Expertise in A/B and other testing methods
- Familiarity with SPAs, SSR, HTML, CSS, JavaScript
- Strong analytical understanding of numbers and Solid working knowledge of Accuranker, Ahrefs, Google Search Console, Google Analytics & Excel
- Proactive with the ability to work in a fast-paced environment
- Strong organizational and multi-tasking skills. Efficient and deadline savvy
- Excellent written, verbal & presentation communication skills
- Business, Commerce, Marketing degree or relevant tertiary qualification

Additional Information

Come work with us
- Team benefits: Staff discounts across most of our brands
- Hybrid working flexibility (WFH up to 2 days/week), wellbeing leave, free carpark sharing options... to name a few
- Work within an agile team developing new exciting features in e-commerce, driving convenience for millions of kiwi shoppers
- Be a part of a supportive team, who are invested in the each other succeeding
- Be encouraged to grow and take on more responsibilities to improve and advance in your career path
- Access to professional learning and development platforms for continued personal development

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