Content Marketing Lead

2 weeks ago

Auckland City, New Zealand TRA Full time

**Passionate about content creation, marketing innovation, and want to make an impact in both established and start-up environments? Join us and become a part of our exciting journey towards redefining excellence in the industry.**

**ABOUT TRA**

TRA is a dynamic and innovative research agency dedicated to providing valuable insights to our clients. We are seeking a highly motivated and experienced Content Lead to join our team. You will own and drive TRA and the TRA Lab start-ups content and thought-leadership strategies.

**ABOUT THE ROLE**

A key member of the TRA marketing team, the Content Marketing Lead sits across TRA (the New Zealand and Australian market research consulting business) and supports start-ups founded by the TRA Labs venture studio.

Their primary responsibility is the ideation and execution of content and thought leadership strategies. This includes:

- Creating a content strategy for TRA, that delivers towards business goals + engages our target audiences.
- Working with TRA’s spokespeople on thought leadership and opinion pieces for external publication.
- Writing articles for TRA’s website and developing print and multi-media content such as webinars, magazines, and videos.
- Setting a consistently on brand, on code, and inclusive tone of voice across our channels.
- Supporting and enabling TRA’s team in creating excellent content that can work within the content strategy - coaching, copy-editing, and providing feedback.

The Content Marketing Lead will also support on sales enablement materials, such as case studies, credentials, and awards entries.

Finally, as a member of the marketing team, they support on marketing activity, by drafting campaign content, editing publicity materials and collaborating with our wider team on awards entries.

**Requirements**:
**ABOUT YOU**
- Strong writing, editing and communication skills.
- Able to use a CMS to publish and manage content.
- Knowledge of SEO: can optimise content for search engines and knows how to use keywords, write effective titles and descriptions, and build backlinks.
- Social media marketing knowledge: ability to use social media (LinkedIn) to promote content and engage with audiences.
- Understanding of how to use data to track the performance of content across social and digital.
- Strong communication and interpersonal skills, and the ability to build and maintain relationships with stakeholders and internal clients.
- Organisational and time management skills: the ability to juggle multiple projects and deadlines simultaneously. Can prioritise work and manage time effectively.
- A creative and skilled writer, who can write engaging content on complex and nuanced topics.
- Attention to detail: a great eye for detail and the ability to proofread, fact check and edit work carefully.
- Fast learner with the ability to grasp new concepts and information quickly.

**Benefits**

**TRUST US, YOU WANT TO BE HERE. WHY, YOU ASK**:
Winners of Best Innovation Programme at the 2018, 2020 and 2021 AFR Boss Most Innovative Company awards, we are an agency challenging the status quo and influencing decisions. And, we were the only dedicated market research agency to be recognised across the prestigious AFR BOSS Best Places to Work awards system - placing 3rd in the Media and Marketing category in this years’ AFR BOSS Best Places to Work Australasia list.

You will work in a team with curious, creative and committed people focussed on delivering amazing work for our clients, based on our values of collaboration, creativity, and clarity.

We have regular social events, a beautiful office in Britomart with some flexibility to work from home, and a competitive salary package to underpin the experience

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