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Retail Category Executive

4 months ago

Auckland City, New Zealand Colgate-Palmolive Full time

No Relocation Assistance Offered
151613 - Auckland, North Island, New Zealand

**Position Description**:
The Retail Category Executive is responsible for the development and execution of retail marketing plans and programs to achieve the portfolios short and long term business objectives. Responsibilities include working with Consumer Marketing in brand strategy development, new product launch execution, developing and executing 5P strategy, planning and analysing consumer and trade promotions, developing and executing Go To Market strategies, providing guidance on customer strategies and initiatives, and leading cross-functional teams.

**Key Responsibilities**:
**Strategic Planning and Execution**
- Develop and implement brand strategies and marketing plans to support and drive business goals and overall Company strategy
- Pro-actively develop and adjust plans in response to consumer/shopper/customer trends, competitive threats and category opportunities.
- Investigate new product opportunities by analysing and evaluating relevant data and recommending appropriate solutions
- Present strategic plans and gain alignment with head office senior management

**Consumer Marketing**
- Work closely with the Consumer Marketing team to deliver effective customer-centric strategies for the New Zealand business.
- Lead the execution of promotion plans, SKU management, etc.
- Guide the development of 5P strategies and launch process.
- Provide local expertise to the Australian-based Consumer Marketing team in the development of brand strategies.

**Trade Understanding and Relationships**
- Develop effective programs to drive growth within each retail environment, including account specific programs and special packs.
- Execute and tailor Marketing Events to different trade environments

**Consumer & Shopper Understanding**
- Develop recommendations with strong rationale based on thorough understanding and interpretation of research methodologies and data (eg: Aztec, Homescan Insights)
- Identify business building ideas and suggestions that create more consumer relevant product promotions and merchandising.

**Strategic & Creative Thinking**
- Evaluate impact of competitive media & promotional activities on category / brand strategy.
- Analyse category, competitive, consumer and retail trends and other available information to develop implications for 5P strategy.
- Develop innovative solutions / plans to support brand objectives/ strategies.

**Cross-Organisational Relationships**
- Liaise with key stakeholders including the Customer Development Team, CS&L, Finance & the CP Australia subsidiary.
- Participate in commercial processes for the cross-functional commercial team
- Ensure that all cross-functional departments are kept informed of project status within the categories
- Lead project teams to launch products and key business initiatives.
- Exhibit strong teamwork skills by both motivating others to achieve mutual goals and by personally identifying resources to accomplish tasks.
- Present recommendations and strategy to all levels of the business.
- Provide effective team leadership and influence of multifunctional teams to achieve objectives.

**Business & Financial Analysis**
- Develop estimates of brand sales and market shares.
- Develop familiarity and deep understanding of the basic elements of the P&L, especially margins, pricing and business assumptions.
- Showcase understanding of business fundamentals (i.e. pipeline management, margin by SKU, shelf velocity, etc.) and tools (i.e. Aztec, Ex Factory Data).
- Assist in development of financials for annual budget and latest estimates

**Price & Promotional Excellence**
- Set pricing/promotional strategy, monitor on-going, and make recommendations where necessary
- Recommend and execute innovative brand promotional / merchandising strategies and tactics.
- Evaluate the effectiveness of programs through payout analyses, ROI, case impact, etc.

**Key Contacts Internal / External**
- Internal - Customer Development / Consumer Marketing / Finance / Logistics functions
- External - Agencies & suppliers

**Experience/Background Required**
- Appropriate Tertiary qualification
- Relevant experience in Marketing, Sales or other Business functions
- FMCG experience preferred

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso,