Category Manager
6 months ago
Goodman Fielder is New Zealand's largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day. Our brands include Meadow Fresh, Puhoi Valley, Yoplait, Vogel's, Molenberg, and Edmonds just to name a few We are passionate about what we do and strive to be the best marketing team in New Zealand. We are looking for equally passionate and talented individuals to join our business, and be part of our success.
Our Opportunity
We are looking for a Category Manager to join our Dairy team. Reporting into the Head of Portfolio - Dairy you will be a key member of the marketing team helping to drive performance across fresh white milk, yoghurt, and more With a great suite of market-leading brands, locally-led strategy, and a culture of “getting stuff done”, you'll have all the tools at your disposal to help drive these important categories in the NZ market.
**As Category Manager, you will**:
- Become the category expert for your portfolio; providing category-led, commercially-relevant insights to enable decision making that drives the strategic direction of our Retail Dairy Business.
- Analyse in-market performance to identify issues and opportunities, utilising multiple data sources to generate insights across the 4P mix.
- Sit on the Dairy Category Lead Team, presenting at key internal commercial forums on category, customer and portfolio performance.
- Lead the category review process for the dairy portfolio with retail customers, helping to build relationships and deliver category-centric insights with actionable plans linked to shopper behaviour.
- Lead the development of annual strategic category plans, working with the Head of Portfolio Dairy to identify growth drivers, and translate into channel-specific, actionable plans.
- Lead one direct report; a Dairy Category Analyst.
About You
**To be successful in this role you will have**:
- Experience in Category, Sales and/or Marketing within an FMCG environment or similar environment (Category experience strongly preferred)
- Experience in use of IRI or Nielsen scan data, Homescan, Microsoft suite and exposure to other forms of consumer and shopper insight methods
- An ability to analyse and interpret data from a range of sources & draw valid conclusions
- An ability to communicate complex information in an easily understandable manner to all levels of the business
- Strong commercial & financial acumen
- A growth mindset
What we offer
You will be joining a driven team of professionals who enjoy working together, resulting in a highly collaborative environment. In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development.
At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.
For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.
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