Category Activation Manager

6 months ago


Auckland City, New Zealand Goodman Fielder Full time

Goodman Fielder is a leading global food company committed to making everyday food better for everyone. We own a host of iconic brands that generations of people have grown up with and put in their supermarket trolleys every week including Vogel's, Meadow Fresh, Molenberg, Puhoi Valley, Fortune and Edmonds to name a few. We also supply key ingredients to our customers in Foodservice such as fats/oils, sugar, rice and flour.

We are passionate about our iconic brands and products and strive to be the best place to work in New Zealand. We are looking for talented and passionate individuals to join our business and be part of our success.

Our opportunity

As Category Activation Manager, you will develop, own and drive the implementation of activation plans across the Retail and Route channels. You will partner closely with the Customer & Category Activation Manager to ensure category alignment with the GF activation principles and will own the brand activation calendar.

**Key accountabilities of the role include**:
Develop activation plans and cascade these through to banner specific activations across the Retail and Route channels

Be the key link for the Portfolio Marketing team to enable our brand strategy to come to life at the customer and store level

Develop NPD go to market plans and sales tools to ensure excellent execution

Understand the strategic role of our brands from the following perspectives: profitability, capability, customer business philosophy, shopper behaviours / missions, competitor positioning and activity

Work closely with key account teams to co-develop the customer and banner specific activation plans

Monitor market performance and ensure the successful implementation of plans. Develop contingency plans when required to align to category strategy

About You

Experience in Activations, Trade Marketing or Shopper Marketing within an FMCG environment or similar

Ability to use to IRI software

Ability to analyse and interpret data

Ability to communicate complex information in an easily understandable manner to all levels of the business



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