Category Deployment Manager

6 months ago


Auckland City, New Zealand British American Tobacco Full time

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.**

Seniority Level: Experienced Professional

Function: Marketing

Location: Auckland, New Zealand

**The Category Deployment Manager role involves leading and handling the deployment of marketing programs and portfolio strategies in New Zealand to drive brand equity, growth, and commercial performance in the FMCG sector.**

**KEY ACCOUNTABILITIES INCLUDE**:

- Lead and deploy all marketing programs for New Categories and Combustibles.
- Implement portfolio strategies and campaign plans for the New Zealand market.
- Manage category and brand activities, including brand initiatives and performance important metrics.
- Deploy campaigns to achieve category breakthroughs and brand objectives.
- Collaborate with CX, insights, and commercial teams on channel strategies.
- Prepare and manage annual brand budgets and track expenditures.
- Develop and present activation plans and recommendations.
- Drive new product launches, including NPI process and business case development.

**QUALIFICATIONS AND ESSENTIAL ATTRIBUTES**:

- Tertiary qualification in marketing or a related field.
- Preferably 5 years or above of experience in portfolio management and activation within FMCG industry.
- Solid analytical skills for compiling data, identifying trends, and making recommendations.
- Proficient in planning and organizing tasks and objectives efficiently.
- Ability to influence partners and create consensus.
- Agility in leading change and driving innovation.
- Excellent written and verbal communication skills.
- Strong people management and leadership abilities.

**BENEFICIAL**
- Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically
- Drives innovation & knowledge sharing

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

**Did you know that BAT New Zealand has earned recognition as a Great Place to Work? Click on the link to discover more**

British American Tobacco - Great Place To Work New Zealand



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