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Content Creation Assistant

4 months ago

Auckland City, New Zealand Auckland University of Technology Full time

**Showcase our university's dynamic and vibrant culture while building your portfolio**
- Create content for a range of social platforms including TikTok and Instagram
- Join a diverse and inclusive environment with hybrid working options
- Take part in career development, learning and coaching opportunities

Have you got an eye for engaging visual content and a way with words? Are you looking to establish a career in social media? Are you up for the challenge of showcasing our vibrant culture, achievements and educational opportunities through engaging content?

This could be the role for you.

Our newly established Content Creator role is your opportunity to work closely with our marketing teams and play a key role in managing in-house social media and content creation. You will be responsible for developing and creating engaging content that shares the AUT (Auckland University of Technology) story with domestic and international audiences, protects and enhances our reputation, and supports growth and retention efforts.

This role will play a crucial part in visual and written content creation for TikTok and Instagram, managing a content calendar, and implementing effective inbound and outbound marketing strategies.

**Responsibilities**
- Develop and produce high-quality visual and written content: this includes but is not limited to photography, videography, graphic design, and written copy. To be successful in this role you must be proactive and take initiative with idea and concept generation for content.
- Film and edit videos: produce and edit videos for organic and paid social media campaigns that capture the attention of the target audience.
- Understand social media channel requirements: implement best practice for various channels and optimise content for each platform to maximise engagement and reach.
- Analytics and reporting: monitor and evaluate content performance and utilise insights to provide recommendations for optimisation.

**Skills & Experience**
- A tertiary qualification in Communications, Marketing or a related discipline is required (bonus points if you're an AUT graduate).
- Demonstrated experience in social media content creation and managing social media channels. Experience with TikTok and Instagram reel creation is highly desirable.
- Creative skills: proficient in developing engaging visual content including the planning, shooting and editing of high-quality videos.
- Willingness to be featured in social content.
- Strong working knowledge and experience with editing tools such as Capcut and Canva Pro. Adobe Creative Suite including Photoshop, Premiere and Lightroom would be considered highly desirable.
- Brand awareness: the ability to represent AUT consistently across various channels.
- Social media expertise: in depth knowledge of various platforms, trends and best practices including but not limited to TikTok, Instagram, Facebook, and WeChat.
- Attention to detail: meticulous approach to ensure accuracy and quality of content creation and publishing
- The ability to work independently and as part of a team.

**What We Offer**

At AUT, we can promise that you will be challenged, appreciated and supported to reach your full potential.

You'll enjoy:

- Flexible, hybrid working - align your hours to meet your schedule and work remotely two days a week.
- The chance to make a meaningful impact and contribute to the growth and success of our university.
- Diverse and inclusive workspace; AUT is committed to the principles of Te Tiriti o Waitangi, and we are the first university to have the Rainbow Tick, the Pride Pledge and hold the advanced Gender Tick accreditation.
- Career development, learning, training and coaching opportunities.

Join our dynamic team as a Content Creator and contribute to showcasing our vibrant campus culture, achievements and educational opportunities through engaging content. Help shape AUT's digital presence and have a positive impact on students, staff and the wider community.

**Salary Range**:$56,500 - $75,000 (dependent on experience and qualifications)

**Reference: 88589**

**Closing Date: 24 April 2024 at 11:55pm**
- Full-time denotes 37.5 hours per week