Head of Digital

4 hours ago

New Zealand Deadly Ponies Full time

Want to be a part of the growth of a creative, innovative and transparent New Zealand brand with global reach?
Interested in joining a fast-paced business with a digitally focused mindset?
Opportunities await for a digital expert in this newly established role.

We are looking for someone who has a successful track record in establishing and executing digital transformational change with a customer-first approach. As the Head of Digital, you will be charged with delivering an effective and efficient eCommerce strategy that drives business growth in a key sales channel with plenty of potential.

THE ROLE

You’ll be someone who is used to providing strategic advice to leadership teams and senior management on digital transformation and you will be expected to contribute to initiatives and development activities at a senior level.

As Head of Digital you will be responsible for:
Lead, manage and motivate the eCommerce team to deliver outstanding customer experiences and forecasted sales.
Use insight from analytics, customer feedback and industry research to identify strategies to improve user experience and conversion.
Be a champion for data-driven decision making, identify and measure key product and business metrics to help inform improvements across all consumer touchpoints.
Provide analysis and insights of product performance to identify weaknesses and opportunities, and inform strategies to mitigate issues.
Proactively source and manage innovation partners to deliver world class personalised, relevant and captivating eCommerce experiences to our customers.
Manage our digital product roadmap, prioritising projects and driving third parties to deliver required work on time, within budget and to a high standard.
Partner with the Marketing and Design teams to develop digital marketing strategies and campaigns that efficiently drive qualified traffic to the website via various channels, including affiliates, display, retargeting and social.
Optimise the website for search engines and execute other strategies to increase SEO channel traffic and revenue.
Track and improve eCommerce KPI's on a weekly, monthly and season-end basis and report back to key stakeholders.
Enhance supplier relationships and processes to ensure cost of sale is optimised.

SKILLS, EXPERIENCE & EDUCATION:
Continuously develop knowledge regarding new industry trends, innovation in the digital field, customer experiences and technology.
Have 5+ years’ experience in an eCommerce role operating and delivering results within a consumer facing online retail service environment.
Excellent analytical skills with the ability to convert raw data from multiple sources in to actionable insights, including experience with web analytics tools such as Google analytics a must.
Passion for retail eCommerce and a strong understanding of eCommerce technology including analytics, data architecture, platform infrastructure, content management.
Full understanding of Search Engine Optimization, eCommerce management/ merchandising practices and digital marketing.
Confident with content/product uploading and experienced with CMS.
Excellent cross-functional leadership and project management skills.
Ability to drive third party development team deliverables.
Effective presentation skills, ability to communicate technology solutions to non-technical business people.
Excellent time management skills, attention to detail, problem solving, and the ability to multi-task in a fast-paced environment with the ability to use initiative.
Strong communication skills: listening, verbal, and written with a demonstrated experience engaging and influencing stakeholders.
We are a small team, so a team player, with a positive, can-do attitude is essential.

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