Marketing Media Lead/strategist
5 days ago
Our client is a truly iconic New Zealand brand who are market leaders in premium appliance design and manufacturing. They are experiencing exponential growth and after recently bringing the media planning function in-house, they are now searching for a Marketing Media Lead/Strategist to join them at their East Tamaki office.
This role will lead the media team, planning and execution responsibilities. You’ll work with our media planning team and social media specialist to drive strategy and creative execution in line with their global marketing playbook, global brand strategy and individual in-market goals.
This is a key role within the business, reporting to the GM Global Marketing.
Responsibilities include:
- Taking strategy focused leadership across all marketing activity.
- Thinking globally, actively collaborating with the Global Marketing team to ensure all aspects of projects achieve the desired objectives.
- Tracking and reporting - overseeing this function with relevant specialists in search, performance, social, programmatic, display and TV investment.
- Expert use of full-service media planning tools, audience research, buying and monitoring software and platforms.
- Contributing with media industry knowledge, and managing finances.
- 5+ years’ experience, ideally from a large local media agency.
- Senior level experience in media planning and reporting as well as critical marketing thinking.
- An understanding of best fit channel, creative and audience.
- Confidence to provide feedback about content use and messaging where applicable across marketing channels.
- Confidence to prepare and present planning documents and channel plans to senior management, in support of the strategy.
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