Marketing Specialist
3 months ago
**Job Overview**:
**Key Responsibilities**:
- **Marketing Activation Planning & Execution**: Develop and implement strategic marketing campaigns, promotions, and activations to increase brand awareness and product visibility across multiple markets.
- **Digital Marketing Support**:Assist with managing SEO, SEM, social media ads, and digital strategies to drive traffic and sales through our e-commerce platform, leveraging both local and international marketing channels.
- **Traditional Marketing**: Support media buying efforts and coordinate the planning and execution of events such as expos, product launches, and customer activations for local pharmacies and international markets.
- **Content Creation**:Produce high-quality, engaging content in both English and Mandarin for various platforms, including social media, websites, EDMs, catalogues, and other marketing materials.
- **Social Media Management**:Grow and manage brand presence on Facebook, Instagram and Google Ads, as well as Chinese social media (WeChat, Xiaohongshu, Douyin), ensuring culturally relevant and market-specific content.
- **Event Management**: Assist in organising and promoting corporate events, product launches, and trade shows, ensuring smooth execution and maximising audience engagement both locally and in overseas markets.
- **Visual Content Production**: Capture and edit images for marketing purposes, enhancing visual storytelling across all campaigns.
- **Collaboration**:Work closely with internal teams and external agencies to ensure cohesive messaging and branding across digital and traditional channels, aligning with our company’s strategic goals.
- **Performance Monitoring**:Track, analyse, and report on the performance of marketing campaigns, using insights to continuously improve future marketing initiatives.
**Qualifications & Skills**:
- Fluency in Mandarin and English (both written and spoken) is essential.
- Minimum of 3 years of marketing experience, with a strong focus on digital marketing.
- Strong knowledge of SEO, SEM, and advertising platforms such as Facebook and Google Ads.
- Expertise in Chinese social media platforms and the ability to produce culturally relevant content for diverse markets.
- Proficiency in marketing analytics, with the ability to assess and optimise campaign effectiveness.
- Excellent written and visual content creation skills in both English and Mandarin.
- Photography skills and basic photo editing experience (good to have).
- Ability to manage multiple projects simultaneously and adapt to a fast-paced, dynamic environment.
- Must be a New Zealand citizen, permanent resident, or a valid work visa holder.
**Company Overview**:
Sky Distribution plays a pivotal role in facilitating the ANZ brand’s expansion into the China and Southeast Asia markets by delivering a comprehensive range of services, including strategy, e-commerce, supply chain solutions, and marketing execution. In addition to our international efforts, we work closely with local pharmacies and e-commerce platforms to drive brand growth in New Zealand. Our approach integrates both digital and traditional retail channels, offering end-to-end solutions that enhance market presence and drive consumer engagement.
**Eligibility**:
Pay: $23.15 - $25.00 per hour
Expected hours: 40 per week
**Benefits**:
- Employee discount
Schedule:
- 8 hour shift
Application Deadline: 01/11/2024
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