Brand Marketing Manager

6 days ago


Auckland, Auckland, New Zealand JACOBS DOUWE EGBERTS Full time

We are seeking an experienced Senior Coffee Brand Lead to join our Marketing team in Auckland, representing local specialty coffee icon, Hummingbird. This senior opportunity will enable you to work with well-known brands and could be a stepping stone to grow your Marketing career within JACOBS DOUWE EGBERTS.

About the Role

The ideal candidate will have 7+ years of experience in Brand Manager roles, ideally for other well-known brands within FMCG. You will develop and implement a winning local strategy for Hummingbird, manage all marketing activities including local packaging, communication, and innovation projects and NPDs.

  • Develop and implement a brand strategy that drives growth and market share.
  • Manage relationships with local media and brand agencies.
  • Oversee the 'green bean fund' charitable donations.
  • Manage digital platforms, such as our direct-to-consumer (D2C) website, database, and social pages.


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