Brand Manager

4 months ago


New Zealand Asahi Beverages Full time

**Your impact**:
Are you a results-driven marketer with a passion for brand growth and innovation? We are seeking a talented and experienced Brand Manager to join the team looking after our Mainstream Light RTD portfolio, which includes Vodka Cruiser and KGB. As the Brand Manager, you will work closely with the Marketing Manager - Light RTDs to unlock the full potential of our Mainstream Light RTD portfolio and drive innovation of new products to meet our long-term strategic objectives.

**Key Responsibilities**:

- Consumer Insights & Brand Health: Collaborate with the Marketing Manager Light RTDs and cross-functional teams to gather relevant consumer/shopper insights for Mainstream Brands and NEW Light RTD brand(s). Monitor brand health measures and implement plans for improvement as needed.
- Brand Strategy & Annual Planning: Participate in the planning process to develop recommendations for growth. Create annual brand plans and commercial calendar activities aligned with strategic objectives.
- Innovation Management: Identify core business/category issues and opportunities for innovation. Contribute to the development of a 5-year innovation/activity plan to drive portfolio growth. Manage projects from concept to execution, ensuring timely delivery and engaging stakeholders.
- Effective Comms & Media: Deploy existing creative assets and contribute to the development of new assets. Provide input into media briefing process to create impactful media plans. Review and optimize media plans for efficiency and effectiveness.
- Test and Learn Culture: Execute test and learn projects for Mainstream and New Light RTDs. Leverage insights to shape future activities.
- Brand Activities: Collaborate with Category activation and sales teams to develop and manage brand activities. Foster internal engagement for major portfolio activities.
- Leadership & Personal Learning: Contribute to priority brand inputs for the Integrated Business Planning process. Continuously build and develop personal capabilities to support team and business objectives.
- Environment Health and Safety: Adhere to safety and environmental guidelines, reporting any incidents or hazards promptly.

**About You**:
You will possess a minimum of 3 years' experience in the FMCG industry, you have successfully navigated various roles in marketing, sales, category, or strategic planning, gaining invaluable expertise along the way. Your exceptional communication skills enable you to effectively convey ideas, collaborate with cross-functional teams, and establish strong relationships with stakeholders.

**Why us?**

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions - Asahi Beverages NZ and The Better Drinks Co. in New Zealand, Asahi Lifestyle Beverages (formerly Schweppes Australia) and Carlton & United Breweries (CUB) in Australia. There’s always a great deal going on and opportunities abound for those ready to take them.



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