Global Brand Manager

3 weeks ago

Auckland City, New Zealand Fonterra Full time

**General Information**:

- Date Published- 25-Jan-2024- Advertising Ends- 08-Feb-2024- Country- New Zealand- Location- Auckland- Role Type- Marketing & Comms- Work Type- Fixed Term- ID#- 7052**Position Description**:
**About us**

At Global Markets, we are the voice of the customer for the Co-op and our role is to create value in a way that we can be proud of. Across Consumer, Foodservice and Ingredients, we bring the goodness of dairy to generations of customers and consumers with products that support every life stage. With our people powering our business, we are 5,300 employees strong, 83 nationalities and hundreds of cultures.
- **About the opportunity**

As the newly appointed Global Brand Manager - Everyday Brands, you will be responsible for supporting the strategic leadership of our Global Everyday portfolio (with a primary focus on Anchor) to our Operating Companies to ensure ongoing development and strengthening of our portfolio in-market to grow market share and drive sales.This highly varied and dynamic role will see you support the Global Brand team to provide strategic marketing leadership and assist operating companies in growing brand equity and market share within Consumer Everyday Dairy.You will champion the consistent deployment of global brand guidelines & blueprints, visual identity, tone, and personality, across all communication channels (physical, written, collateral, digital and social) and stakeholders.The Global Brand Manager - Everyday Brands will deliver scalable, multi-market resources and toolkits to support Opcos growth ambitions, as well as provide brand oversight of Anchor websites and packaging workstreams.Some key responsibilities include:
- In collaboration with the Global Senior Marketing Manager, support the creation, adjustment and maintenance of Brand guidelines and supporting guides/templates that can be leveraged by the network to ensure brand consistency.
- Provide regular checks and guidance on executional activities to ensure alignment against desired brand architecture and positioning / messaging principles.
- Aid in embedding clear brand and marketing strategy for Anchor and other Global Everyday brands as relevant, providing clarity on where we invest and where we can win.
- In collaboration with Global Markets Innovation and Insights teams, support the development of our global innovation pipeline and lead selected scalable multi-market projects and/or concept development.
- Coordinate ongoing alignment interactions with Regions, Categories, Fonterra brand, and other affiliated communications teams for a consistency in brand approach.This 12-month maximum term contract serves as an exciting opportunity for a Brand Manager to broaden their experience and gain exposure to the Fonterra Global Markets team.
- **About you**

You are a confident, self-motivated problem solver with the ability to work independently and collaboratively. With excellent communication skills and an engaging and inclusive style, you’re able to build strong stakeholder relationships and use your influencing skills to drive team alignment.Your can-do attitude, continuous improvement mindset and experience across the marketing mix will see you thrive working cross-functionally as you champion the global brands strategy, plans and initiatives aligned to business goals.Skills and experience that may support success in this role are as follows:
- Bachelor’s degree or equivalent in business, marketing, or related discipline.
- Minimum 5+ years in Food or FMCG business experience, ideally across both mature and emerging market economies. Multi-market experience highly regarded.
- Demonstrated delivery of brand, marketing, and innovation initiatives within a B2C environment.
- Sound understanding and executional experience in digital marketing and social media platforms.
- Excellent communication skills.
- Ability to thrive amongst ambiguity.

**Our Story**

Whanaungatanga, our Co-operative spirit gives us all a common strength and purpose. Manaakitanga is how we care for all our people who are at the heart of what we do, we want our farmers, employees, customers and communities to thrive. Kaitiakitanga, ensures we take care of the land. We are committed to farming in a way that regenerates our farms and environment for future generations.Whakaohooho constantly inspires ourselves and each other with great career development opportunities and benefits. We enable flexibility and balance to suit everyone’s lifestyles and choices.Our Co-operative is a place where everyone can be themselves, feel empowered to do their best.- Sound good to you? Come join our whānau. You, me, Us Together Tᾱtou tᾱtou._

Applications will close Thursday, 8th February 2024.

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