Brand Manager

1 month ago


Auckland City, New Zealand Heineken Full time

**Location**: Ōtāhuhu, Auckland

**Function**:Marketing

**Type of Contract**: Full-time Permanent

When you join DB Breweries, you join the global HEINEKEN whanau, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries.

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values**:PASSION **for consumers and customers, **CARE **for people and planet, **ENJOYMENT **of life, and **COURAGE **to dream and pioneer. We offer a great range of employee benefits and positive culture which includes:

- Free health, life and income protection insurances.
- 5% employer contribution to your Kiwisaver.
- Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
- Up to 50% employee discount at Star Hospitality venues (Kapura and Joylab restaurants and bars).
- ‘Enjoyment of Life' leave (an extra day each year to do something you enjoy).
- A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
- Free learning and wellbeing tools and leadership development programmes.
- As a member of Mind The Gap, we’re committed to addressing gender pay gaps and we’ve also supported the Pacific Pay Gap Inquiry.
- Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
- Free parking.

We have an exciting role for you to join our team and play a pivotal role in achieving our ambitious pre-determined profit, volume, market share, and equity objectives for our Heineken Brand. As a key member of our marketing team, you will collaborate closely with the Senior Marketing Manager - Socializing and Marketing Manager - Heineken to elevate our Heineken Brand as one of our international brands to new heights of success.

**Key Accountabilities**:

- Assist Marketing Manager - Heineken in developing and implementing 1 & 3-year brand plans aligned with broader portfolio strategy, including innovation execution, incorporating global methodologies for consistency, setting clear brand guidelines, ensuring timely NPD execution, and maximizing ROI through strategic big bangs.
- Align with company vision, values, and culture, foster team effectiveness, ensure internal communication, co-write reports, and develop competencies following Heineken/DB guidelines.
- Collaborate with Marketing Manager - Heineken on integrated brand activations across ATL, BTL, and digital, implement media plans, manage agency relationships, optimize ROI, and measure brand performance for corrective actions.
- Utilize FMCG category management with channel marketing and sales for brand planning. Present brand ideas, plans, and innovations via roadshows, trade visits, reports, and SMAP meetings to internal stakeholders.
- Execute and amplify your sponsorships and events in line with the brands jobs to be done.
- Collaborate with innovation project teams to lead the execution of product innovations, support Marketing Manager in assessing launch potential and targets, track and evaluate innovation performance, execute launch plans, and develop packaging in conjunction with Marketing Manager - Heineken.
- Define consumer promotions strategy to meet brand objectives and collaborate with Trade Marketing on effective pack promotions, GWP promotions, and brand activations.

**Your background and experience**:

- Bachelor's degree or higher in marketing or a relevant field.
- Minimum of 4 years of marketing experience in FMCG, encompassing promotions, innovations, activations, and brand planning.
- Proficiency in project management and brand planning.
- Experience in liaising with agencies, including those specialized in design, advertising, and media.
- Strong stakeholder engagement internally and externally.
- Strong understanding of consumer insights within the FMCG sector.
- Demonstrated ability in innovation.
- Experience in developing and executing ATL and BTL campaigns, as well as through-the-line development.
- Familiarity with merchandising/point of sale strategies.
- Experience in new product development (NPD).

We think this is a great opportunity for someone wanting to come in and make their mark. You’ll join a business that enjoys innovating, and a culture that will support your learning and development. Your work will make a difference to the success and profitability of the business


  • Brand Ambassador

    1 month ago


    Auckland City, New Zealand Brand Spanking Full time

    **Join Our Team as a Brand Ambassador for Sensodyne!** Are you passionate about oral health and helping others achieve their best smiles? Do you thrive in a dynamic environment where you can interact with people and make a difference? If so, we have an exciting opportunity for you! **Position**: Brand Ambassador for Sensodyne **Schedule**: - Weekdays:...

  • Brand Manager

    2 weeks ago


    Auckland City, New Zealand Bright Food Asia Pacific Pty Ltd Full time

    **Introduction**: About the Company At Hutchinsons we are passionate about bringing New Zealanders a World of Food. Established in 1914, we have a long track record in sourcing international and local food brands for New Zealanders to enjoy with friends and family. We provide the opportunity to support our brand partners and customers’ business growth in...

  • Brand Manager

    3 weeks ago


    Auckland City, New Zealand Bright Food Asia Pacific Pty Ltd Full time

    **Introduction**: About the Company At Hutchinsons we are passionate about bringing New Zealanders a World of Food. Established in 1914, we have a long track record in sourcing international and local food brands for New Zealanders to enjoy with friends and family. We provide the opportunity to support our brand partners and customers’ business growth in...

  • Brand Manager

    3 weeks ago


    Auckland City, New Zealand Bright Food Asia Pacific Pty Ltd Full time

    **Introduction**: At Hutchinsons we are passionate about bringing New Zealanders a World of Food. Established in 1914, we have a long track record in sourcing international and local food brands for New Zealanders to enjoy with friends and family. We provide the opportunity to support our brand partners and customers’ business growth in the dynamic, fast...

  • Brand Manager

    3 weeks ago


    Auckland City, New Zealand Lion Pty Ltd Full time

    19 Feb 2024- Auckland, North Island, NZHere at Lion we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy...

  • Brand Manager

    4 weeks ago


    Auckland City, New Zealand BNZ Full time

    **He Waka Eke Noa | Creating Great Together** If you have strong creative and communication skills with an ability to influence people, we have an awesome opportunity for you! We are looking for an experienced Brand Manager to be responsible for the development, maintenance and delivery of our One BNZ brand identity, to our colleagues, customers, and NZ,...

  • Brand Manager

    1 month ago


    Auckland City, New Zealand Kellogg Company Full time

    We are proud to represent Kellogg’s. With iconic brands that have been part of the lives of generations, we’re excited to be part of creating better days for people and communities around the world._ An exciting opportunity exists to join our marketing team as Brand Manager working across both our breakfast & snacks portfolio at Kellogg’s New Zealand....

  • Brand Manager

    1 month ago


    Auckland City, New Zealand NZME Full time

    **THE OPPORTUNITY**: We are seeking an outstanding Brand Manager or Assistant Brand Manager who has in-depth understanding of the full marketing mix. In this role you’ll find yourself proactively developing, implementing and managing creative brand and content marketing ideas and communication plans in line with our business strategy. You’ll be a brand...

  • Brand Manager

    1 month ago


    Auckland City, New Zealand Entain Full time

    Hello and Kia Ora! **Start your game in** At Entain Australia & New Zealand, the customer is at the centre of everything we do, As a Brand Manager within our team you will be curating an immersive brand experience that resonates with our target audience. As Brand Manager your purpose is to challenge the traditional betting experience in a fun & dynamic...

  • Brand Manager

    3 months ago


    Auckland City, New Zealand Techtronic Industries (TTI) Full time

    Milwaukee Tools is an industry leader in the manufacture of cordless & electric power tools, accessories, and hand tools. We pride ourselves on an unrelenting strategic focus on powerful brands, innovative products, and exceptional people. Our culture is centered around improving the lives of our users, something that not only drives our product development...

  • Brand Manager

    1 month ago


    Auckland City, New Zealand NZME Full time

    **Are you a marketer with excellent communication skills, looking for your next opportunity? We are on the hunt for a Brand Manager to join our Trade Marketing team** If you are a Brand Manager or an Assistant Brand Manager looking for your next move, we have an exciting opportunity for you at NZME to join our Trade Marketing team as Brand Manager. The...

  • Brand Manager

    2 months ago


    Auckland City, New Zealand The Creative Store Full time

    Our client is a New Zealand owned and operated business in the hospitality industry, overseeing two well-loved franchises. They are looking for a Brand Manager to lead the marketing strategy and champion the brand. The right person for this role will have a love of hospitality and an entrepreneurial spirit. You will understand the breadth of brand and...

  • Brand Manager

    4 weeks ago


    Auckland City, New Zealand Pohlen Partners Full time

    Spearhead brand activity - Generate dynamic strategy for engagement and thrive on pace - Contract Role **Engage your influencing and strategic skills to champion this brand’s success story and contribute to delivery of company objectives.** **Overview** With a portfolio of globally recognised brands, this organisation is truly a leader and a New Zealand...

  • Brand Manager

    1 month ago


    Auckland City, New Zealand Goodman Fielder Full time

    Goodman Fielder is New Zealand's largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day. Our brands include Edmonds, Olivani, Meadow Fresh, Puhoi Valley, Vogel's and Molenbergjust to name a few! We are passionate about what we do and strive to be the best...

  • Brand Manager

    3 weeks ago


    Auckland City, New Zealand Bupa Full time

    **Where you’ll make an impact** Based in our modern Newmarket office, this is a varied and exciting opportunity where you will manage key brand and marketing projects. This includes development and execution of integrated campaigns across multiple channels to deliver key metrics across brand awareness, brand consideration, lead generation and conversion....

  • Global Brand Manager

    4 weeks ago


    Auckland City, New Zealand Fonterra Full time

    **General Information**: - Date Published- 25-Jan-2024- Advertising Ends- 08-Feb-2024- Country- New Zealand- Location- Auckland- Role Type- Marketing & Comms- Work Type- Fixed Term- ID#- 7052**Position Description**: **About us** At Global Markets, we are the voice of the customer for the Co-op and our role is to create value in a way that we can be proud...

  • Brand Manager

    4 weeks ago


    Auckland, Auckland, New Zealand MCS Group Full time

    I am delighted to be working alongside a leading FMCG company to recruit a Brand Manager to join their growing Marketing team based in Belfast but offering Hybrid working (1 day a week in office), competitive salary + bonus and great benefits package.As a member of the marketing team the purpose of this role is to grow the business through the execution of...

  • Brand Manager

    4 weeks ago


    Auckland, Auckland, New Zealand JACOBS DOUWE EGBERTS Full time

    We're looking for an experienced Brand Manager to join our Marketing team in Auckland, representing beloved kiwi coffee icon Moccona.You will be based in our East Tamaki office alongside our supportive and enthusiastic Marketing team. This role is a great senior opportunity to work with well-known brands and could be a stepping stone to grow your Marketing...

  • Dyson Retail Manager

    1 month ago


    Auckland City, New Zealand Brand Spanking Full time

    Join the forefront of brand innovation with NZ's leading brand experience group. We proudly represent Dyson, a global pioneer in the latest technology, and we're seeking dynamic individuals to join our Auckland team. We're looking for vibrant, impeccably presented individuals with a passion for high-end brands. If you thrive on energy and embody...


  • Auckland City, New Zealand Hind Management Full time

    **_About the Role_** We are seeking a highly motivated, talented and creative Brand Marketing Manager to join our team at Hind Management. As the Brand Marketing Manager, you will be responsible for developing and managing our brands, their execution and implementation through marketing strategies and activity that promote our brands and drive awareness,...