Brand Manager Kfc

6 months ago

Auckland City, New Zealand Restaurant Brands Full time

Brand Manager
- KFC

About us:
Restaurant Brands purpose is to be a thriving business built on brands that employees and customers love and trust. We have amazing global brands; KFC, Pizza Hut, Taco Bell and Carl’s Jr and have over 250 restaurants in NZ. We employee over 4,000 staff in NZ and serve over 60,000 customers a day Restaurant Brands is listed in the NZ top50 index on the stock exchange and has offices in Australia, California and Hawaii. We have 3 core pillars that underpin our business, and these are our people, our planet and our food.

What the role involves:
Reporting to the KFC Director of Marketing, this is a great opportunity to work in a fast-paced environment and implement KFC’s brand strategy. The KFC Brand Manager is accountable for the development and delivery of the KFC marketing plan and projects to achieve a commercially successful outcome.
- Assist the Director of Marketing and wider KFC team to leverage and adapt the brand marketing strategy and calendar to achieve planned sales and profit targets
- Conduct research to inform new product launches and promotions
- Calendar Management: Implement pods, new product launches, programmes and Through The Line communications; Includes bundle and sales forecasting recommendations
- Manage day to day implementation of 360 media strategy to ensure best use of media investment and brand growth
- Effectively track marketing and product performance; gather consumer insights and analyse program effectiveness. Share findings with company leadership and other departments and integrate into future marketing initiatives.
- Manage relationships with our agency village to develop highly effective communications and programmes.. Work collaboratively with YUM marketing teams and the KFC calendar team.Build strong relationships and effective communications with the field to ensure success of marketing programmes.
- Role model Restaurant Brands and Marketing Team values and behaviours

Skills and experience:

- Minimum of 2-3 years of experience in Marketing/Brand Management in QSR (Quick Service Restaurant), FMCG, retail or similar industries
- Proven experience managing external advertising agencies
- Demonstrated skills in business management, budgeting, planning and reporting, combined with the ability and agility to engage key decision makers and drive strategy
- Strong business acumen and be commercially minded - comfortable using data, understands cost drivers, evaluates opportunities, and builds on any learnings
- Sound relationship management - builds and maintains positive relationships and works effectively with all internal key stakeholders and agency village.
- Strong planning and time-management ability to efficiently deal with multiple competing priorities
- Experience with digital marketing including social media platforms
- Proficient user of MS Office products, including Excel, Word & PowerPoint
- Tertiary qualification with a marketing major preferred
- Advanced written and oral communication skills

What we can offer:

- Working with Global Brands
- Working from home flexibility
- Ongoing professional growth within a highly engaged wider marketing team
- Active on-site social club
- Group Discounted Health Scheme

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