Head of Lifecycle Marketing

2 days ago

Auckland City, New Zealand humm Full time

**Work options**: Hybrid

You’ve got a life, we get it At hummgroup we offer a blended approach to working that gives you the flexibility to work half the time at home and half in the office.. We just ask that you keep our customers front of mind at all times.
- Dive into data to understand what makes our customers tick & turn this into best-in-class strategy
- Work in a fast paced business where you'll lead change
- Flexible working - work from home and back to base days in our Newmarket offices

**We Dream. We Design. We Deliver.**

**humm**group (ASX-HUM) is one of Australasia’s most successful and enduring fintech organisations with a proud legacy of rewriting the playbook for digital spending. We help people buy everything, everywhere, every day. Our product ecosystem of buy now pay later, credit cards and business financing products has been designed around the core needs of today's shoppers, retailers, and small and medium enterprises.

**What's so exciting about this role?**

You will play a critical role in developing our customer engagement strategy across our consumer portfolios with a focus on increasing lifetime value at every stage of the customer lifecycle. You will lead the Customer Lifecycle Team to create and execute customer first, data led, marketing initiatives to drive engagement, utilisation, retention and customer revenue growth.

**What Does An Average Day Look Like?**

No day is average at **humm group **but here’s an idea of what you can expect to do in this role:

- Lead the development of customer lifecycle marketing strategy;
- Lead the Lifecycle Marketing Team in developing and delivering on successful data led, multi
- channel customer engagement, usage and retention initiatives;
- Develop/evolve programs to drive increase of customer lifetime value, engagement and frequency;
- Use analytics and customer insights data to test and learn from lifecycle programs and identify areas for improvement;
- Lead the development and delivery of the Lifecycle marketing automation roadmap to deliver an enhanced multi-channel customer experience;
- Collaborative development and execution of _Take to Market _initiatives to drive rapid adoption and ongoing usage of new **humm group **products;
- Oversee development and execution of joint partner marketing campaigns;
- Work with internal and external stakeholders to develop relevant customer-centric content that delivers and supports increasing customer lifetime value;
- Provide relevant, insightful reporting and business stories based on analytics, customer data, digital media results, and market intelligence data;
- Effectively manage budgets to ensure both efficiencies and business targets are realised.

**Who will thrive in this role?**

You are passionate and innately curious about the customer. You will know what they love and what they hate, and most importantly, you will have a deep understanding of what makes customers tick. You’ll enjoy the intricacies of customer data, segmentation and managing the creation of communications that drive customer outcomes and commercial results.

To thrive in this role, you will also bring:

- Proven experience in a retail marketing leadership role
- Demonstrable in-depth knowledge of all marketing competencies and processes including strategy and execution across all channels
- Exceptional stakeholder management and communication skills with a proven ability to influence senior management
- Proven ability to lead and coach a high performing Marketing Lifecycle team
- Excellent presentation skills and know how to adapt messaging for the target audience
- Strong analytical skills with ability and curiosity to use multiple data points to define actionable insights and identify opportunities for optimisation, automation, and customer engagement.
- Experience in managing Opex to ensure every dollar spent is accounted for and the return on investment maximised

Why humm with us?

hummgroup embraces flexible working arrangements, ensuring a genuine work-life balance and fun, vibrant culture. We are a team of highly engaged and high performing people, all intent on revolutionising the way people pay.

If this sounds like the opportunity you have been looking for, please submit your resume and cover letter via the link below.

  • Lifecycle Marketing Lead

    3 months ago

    Auckland City, New Zealand Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...

  • Customer Lifecycle Marketing Lead

    6 days ago

    Auckland City, New Zealand Minor International Full time

    **Company Description** Torpedo7 is New Zealand's largest multi-channel outdoor adventure retailer, with 23 stores nationwide and a dedicated webstore. We are unique in NZ in that our stores have all sorts of gear and experts under one roof - bike, outdoor, water, apparel, snow and fitness. At Torpedo7 the work comes easy when you love what you do. We are...

  • Head Of Marketing

    2 months ago

    Auckland, New Zealand The Creative Store Full time

    Our client is an NZ founded boutique business in the financial services sector with a focus on Kiwisaver and portfolio management. They are looking for a Head of Marketing to join their Takapuna, Auckland based team. The Head of Marketing (HOM) will be responsible for managing and executing the marketing strategies to drive growth, brand awareness, and...

  • Senior Marketing Manager Lifecycle

    5 days ago

    Auckland City, New Zealand humm Full time

    **Work options**: Hybrid You’ve got a life, we get it! At hummgroup we offer a blended approach to working that gives you the flexibility to work half the time at home and half in the office.. We just ask that you keep our customers front of mind at all times. - Hands on role, developing marketing initiatives across two products in our credit card...

  • Head of Marketing

    7 months ago

    Auckland City, New Zealand BNZ Full time

    **Ko mātou tēnei | This is Us** Here at BNZ, it's about more than just banking. We mahi (work) together in an agile, energising environment to create innovative solutions though our promise 'If you can imagine a better future, let's find a way'. This newly created Head of Marketing role offers the challenge and opportunity of leading the strategic...

  • Senior Marketing Manager Lifecycle

    3 days ago

    Auckland, New Zealand Humm Full time

    We Dream. We Design. We Deliver.hummgroup (ASX-HUM) is one of Australasia's most successful and enduring fintech organisations with a proud legacy of rewriting the playbook for digital spending. We help people buy everything, everywhere, every day. Our product ecosystem of buy now pay later, credit cards and business financing products has been designed...

  • Head of Sales

    1 month ago

    Auckland City, New Zealand Red Badge Security Full time

    **Red Badge Group** is seeking an experienced **Head of Sales and Marketing** to join our Senior Leadership Team (SLT). This is a unique opportunity to play a pivotal role in shaping the future of a growing organisation. **About the Role** As Head of Sales and Marketing, you will lead a high-performing team (including 8 direct reports) responsible for...

  • Head of Digital Marketing

    7 months ago

    Auckland City, New Zealand Medenterprises Full time

    **Join Our Mission: Shape the Future of Healthcare!** The Head of Digital Marketing will be responsible for the results of the Performance Marketing team. Attracting and converting new doctors, to deliver measurable online performance marketing impact. **Why Join Medenterprises?** Medenterprises is at the forefront of revolutionising healthcare...

  • Head of Brand and Marketing

    5 months ago

    Auckland City, New Zealand IAG New Zealand Full time

    Create impact as our Head of Brand and Marketing. Join the largest general insurance group in Aotearoa New Zealand and Australia. **Mō te Tūranga | About the Role** As part of our commitment to sustainable growth and brand excellence, we are seeking a highly skilled and visionary Head of Brand and Marketing to join our team. This is a unique opportunity...

  • Head Of Sales

    4 weeks ago

    Auckland, New Zealand Red Badge Full time

    Red Badge Group is seeking an experienced Head of Sales and Marketing to join our Senior Leadership Team (SLT). This is a unique opportunity to play a pivotal role in shaping the future of a growing organisation.About the RoleAs Head of Sales and Marketing, you will lead a high-performing team (including 8 direct reports) responsible for driving revenue...

  • Head Of Sales

    4 weeks ago

    Auckland, New Zealand Red Badge Full time

    Red Badge Group is seeking an experienced Head of Sales and Marketing to join our Senior Leadership Team (SLT). This is a unique opportunity to play a pivotal role in shaping the future of a growing organisation. About the Role As Head of Sales and Marketing, you will lead a high-performing team (including 8 direct reports) responsible for driving revenue...

  • Marketing Manager

    1 month ago

    Auckland City, New Zealand Goodman Fielder Full time

    Goodman Fielder is New Zealand's largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day. Our brands include Meadow Fresh, Puhoi Valley, Yoplait, Vogel's, Molenberg, and Edmonds...just to name a few! We are passionate about what we do and strive to be the best...

  • Head of Sales

    4 weeks ago

    Auckland, New Zealand Red Badge Full time

    Red Badge Group is seeking an experienced Head of Sales and Marketing to join our Senior Leadership Team (SLT). This is a unique opportunity to play a pivotal role in shaping the future of a growing organisation. About the Role As Head of Sales and Marketing, you will lead a high-performing team (including 8 direct reports) responsible for driving revenue...

  • Product Marketing Specialist

    1 week ago

    Auckland City, New Zealand FUJIFILM Full time

    Permanent, full-time position - Excellent staff benefits - Internationally renowned and global industry-leading company **About FUJIFILM Business Innovation** FUJIFILM Business Innovation is committed to offering innovation to businesses globally to help maximize their organizational strengths. As a USD$9 billion enterprise with approximately 40,000...

  • Head of Personal Marketing

    1 month ago

    Auckland City, New Zealand ANZ Banking Group Full time

    **Req ID**: 82191 **Department**: Brand & Advertising **Division**: New Zealand **Location**: Auckland Ko Mātou - About Us Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of...

  • Head of Marketing

    7 months ago

    Auckland City, New Zealand ZURU Full time

    ✨ We are looking for a Brilliant **Head of Marketing **to join us as the pioneer to launch and lead a new product under **Home Care**. In this exciting role, you will lead strategy up to execution within our major markets, including Australia, USA, Canada, and UK! ✨ As Head of Marketing for this vertical, you will hold a key position in shaping and...

  • Head Of Personal Marketing

    2 days ago

    Auckland, New Zealand Australia And New Zealand Banking Group Limited Full time

    Select how often (in days) to receive an alert:Head of Personal MarketingDepartment: Brand & AdvertisingLocation: AucklandKia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of...

  • Head of Marketing + Engagement

    6 days ago

    Auckland City, New Zealand The Building Intelligence Group Full time

    Looking for a strategic and highly visible role within a successful and established NZ business? Bring your marketing and comms experience and be part of our evolution. **The Role** As Head of Marketing + Engagement at TBIG you’ll get involved in both the big picture and the creative detail. You’ll sit at the management table but retain strong...

  • Head of Acer Proposition

    7 months ago

    Auckland City, New Zealand BNZ Full time

    **Ko mātou tēnei | This is Us** Here at BNZ, it's about more than just banking. We mahi (work) together in an agile, energising environment to create innovative solutions though our promise 'If you can imagine a better future, let's find a way'. We have an opportunity for an experienced leader to join our wider Customer, Products and Services business...

  • Marketing Manager

    4 weeks ago

    Auckland, New Zealand This Is An It Support Group Full time

    Goodman Fielder is New Zealand's largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day. Our brands include Meadow Fresh, Puhoi Valley, Yoplait, Vogel's, Molenberg, and Edmonds...just to name a few! We are passionate about what we do and strive to be the best...