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Domain Specialist L1 Marketing Advisor

4 months ago

Wellington, Wellington, New Zealand Inland Revenue Department - New Zealand Full time

Te Tari Taake Inland Revenue plays a critical role in improving the economic and social wellbeing of Aotearoa New Zealand.

We do this by collecting and distributing money - we collect 80% of the Crown's revenue and distribute social support payments.


We are committed to keeping to the Treaty of Waitangi's guiding principles in our work for and with Māori customers and our employees, their whānau, hapū and iwi.

Also important to us is how we work - our organisation continues to develop a culture which is customer-centric, intelligence-led, agile, and inclusive.

We are a flexible by default government employer and we offer a range of flexible work practices. At Te Tari Taake, you'll be encouraged to innovate and prioritise your professional development to achieve your career goals.

Mō mātou | About us


Inland Revenue's Marketing and Communications is made up of four teams: Corporate narrative, Internal communications, Information for customers, and Marketing for customer behaviour change.


The Marketing team engages with customers on their preferred channel and drives digital behaviour by providing guidance on social media about how to self-serve online.

We communicate informative content in fun and engaging ways and in a typical week answer hundreds of general tax and entitlement questions whilst keeping an eye out for emerging customer and/or system issues.

We also use social media as a key channel in many of our marketing campaigns.

Mō te tūnga | About the role


Reporting to the Domain Lead - Marketing you will actively contribute to the Marketing team, focusing on our social media channels.

You will be encouraged to share your ideas and expertise in social media ensuring we reach, educate, and communicate clearly with our customers.


In this varied role you will:

  • Lead the creation of in-house social media and direct marketing campaigns
  • Respond to customer comments on social media
  • Escalate any concerns raised by customers on social media
  • Measure and reporting on campaign activity.

Mōu | About you
To be successful in this position you will

  • Be a savvy social media expert with proven experience uploading posts and running campaigns
  • Experience with direct marketing with an understanding of different channels
  • Prefer working at pace to effectively support the needs of the team
  • Have strong communication skills and can adapt tone to reflect the audience
  • Enjoy building relationships and collaborating with people to get things done
  • Have an eye for continuous improvement and innovative engagement
  • A relevant marketing qualification is desirable.


We would love to hear from you if you're passionate about the power of marketing as a whole, and social media in particular, are comfortable providing excellent advice, and have the confidence and curiosity to ask the right questions.


  • We have trust and integrity we innovate to make a difference we value people we work together. _
  • We're offering great flexibility, support and development opportunities unique to you and your aspirations so that you can bring your whole self to work and thrive with us. _
**Applications close midday Friday 13 January 2023