Performance Marketing Specialist

2 days ago

Auckland, Auckland, New Zealand Trade Me Full time
Trade Me Role Description


At Trade Me, we're about connecting Kiwi to create the life they want.
Whether it's the big things like finding a home, a job, a car or growing their
business, or the smaller things, like finding that right bedside table or parting
ways with some old stuff. At Trade Me our vision is to be the place where Kiwi
look first.

Trade Me is one of New Zealand's most popular websites with over four million members and more than 650,000 Kiwis visiting our site every day.

We're looking for a Performance Marketing Specialist based in Auckland or Wellington to join our Trade Me Motors team on a 12 month fixed term contract. Working across organic and paid search channels, in partnership with our agency you'll plan, execute, optimise and manage our digital marketing campaigns to effectively attract, engage and retain Kiwi consumers and stimulate measurable demand.

Here is what you can expect from this role:

  • You'll execute on our Trade Me Motors Paid Search strategy working closely with our media agency, Google, internal SEO team and marketing leaders
  • Drive session conversion and lift ROAS across core metrics for Search through daily real time optimisation, testing and non-brand paid search exposure
  • With our SEO team, you'll plan, create and publish content
  • Optimise Motors campaigns across social media channels
  • Support our lifecycle teams as and when required

What you will bring to our team:

  • 2 to 3 years experience in a PPC, Google Ads or SEM role
  • Google know-how - Campaign Manager, Display & Video 360, Google Merchant Center, Google Adwords or SA360, Google Analytics. Google Search Console and other SEO tool knowledge like SEMRush or GetStat
  • Social campaign execution - have set up, run and optimised social campaigns for business through Meta and TikTok
  • A hunger and desire to trial AI tech
  • Strong analysis and a data driven mindset - you're able to see opportunities using our platforms
  • Experience working on medium scale campaigns
You'll have the best time working at Trade Me, and this is why:

#Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.

#Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.

#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.

#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.

#Learning: Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why".

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Check out the job description for this role 

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