Digital Marketing Specialist

At Lotto NZ, we're believers in inspiring Kiwis to dream big. So, working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having a fun time along the way.

Everything we do comes back to making sure Kiwis can play in a way that's healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.

• Plan and deliver digital marketing campaigns across MyLotto and Lotto NZ brands.
• Use data-driven insights to optimise performance and achieve KPIs.
• Brief internal and external teams to create engaging digital content.
• Manage social media channels and community engagement.
• Track, analyse, and report on campaign results to drive improvements.
• Collaborate with brand, product, and media partners to bring campaigns to life.
• Stay ahead of digital trends and champion best practice across the business.

You'll join Lotto NZ's Digital Marketing team, part of the wider Marketing division. We're a collaborative crew passionate about creating engaging digital experiences for millions of Kiwis. From social campaigns to data-driven performance marketing, we bring Lotto NZ's brands to life online.

As a Digital Marketing Specialist, you'll play a key role in planning and delivering campaigns, briefing creative teams, and using insights to make every dollar count. You'll work closely with brand, product, design, and media partners because great ideas happen when we work together.

As an experienced digital marketing superstar,
you'll be passionate about creating impactful campaigns and proud of the
results you deliver. You will have:

• Hands-on
  experience
  running digital performance campaigns across Google Ads and social
  channels.
• A knack
  for using data and analytics to optimise campaigns and report on
  results.
• Strong
  skills in briefing and creating content for digital platforms,
  including social media.
• Familiarity
  with tools like Google Analytics (GA4), Facebook Business Manager,
  and social media management platforms.
• The
  ability to manage multiple campaigns from planning to post-analysis
  without breaking a sweat.
• A
  creative eye for writing great copy and ensuring content is
  on-brand and engaging.

A
collaborative approach: comfortable working with internal teams and
external partners.

Curiosity
to stay ahead of digital trends and experiment with new ideas

We want you to feel at home when you're with us. We accept you and celebrate you exactly as you are, no matter your background.

At Lotto NZ, we believe that when everyone's in, everyone wins. That's why we're committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood

This is your opportunity to join a group of good people, with good vibes who support each other like whānau.

To help you win at work and beyond, we've created some purposeful ways to look after you, your whānau and the community we share. Some of this includes:

• Insurances including medical, life, income protection and critical illness to make sure you're covered whenever you need it
• Cancer Care Programme: access to comprehensive cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
• Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
• An annual wellness benefit to support your wellbeing.
• Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
• Personalised development to help you grow, including access to tools like LinkedIn Learning
• Recruitment referral bonus.
• Modern office in Newmarket plus barista coffee machine.
• An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
• Extra Parental leave benefits including: return to work lumpsum payment plus KiwiSaver equality payment.
• Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
• Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us

We want you to feel comfortable throughout the recruitment process, so please feel free to let us know if there is anything you need to allow you to participate equitably. 

Don't worry if you think you don't tick all the boxes – if you have passion and interest, we would love to hear from you.

While applications from any background are actively encouraged, the right to work in New Zealand is a must.