Digital Content Platform Manager

1 day ago

Newmarket, New Zealand Lotto NZ Full time

We're setting up a brand-new headless CMS, and we need a hands-on specialist to lead the charge. You'll be part of a project team shaping how content is structured, managed, and delivered across MyLotto's website and app — with future channels in sight.

You'll build the foundations: smart workflows, approval processes, and content hubs that make MyLotto experiences high-quality, accessible, and personalised. You'll be the go-to for making the CMS hum and helping others get the best out of it.

On top of that, you'll play a key role in content creation — from page layout and asset briefing to writing short-form copy and making sure everything meets top standards for accessibility, usability, and SEO.

Strong SEO know-how is a must, both technically and creatively, to keep us ahead of the curve.

Your team:

You'll work in a supportive, forward-thinking team, get stuck into meaningful projects, and grow your expertise in a space that's evolving fast. If you're ready to make a real difference in digital delivery, this is the role for you.

This is your chance to shape how digital content is delivered at Lotto NZ — from the ground up. You'll lead the rollout of a new headless CMS, work with cutting-edge personalisation tools, and create content that reaches millions. It's a role where strategy meets creativity, and where your skills will directly impact how Kiwis experience MyLotto.

A bit about you:

You're a digital all-rounder with 4–5 years' experience making content work smarter. You know your way around headless CMS platforms (bonus points for Contentful), and you've got solid HTML/CSS skills to back it up. You understand how personalisation tools like Salesforce can elevate the experience, and you're across SEO — from site architecture to how LLMs like ChatGPT are changing the game.

You're detail-driven, great at documenting processes, and confident creating landing pages that tick all the boxes for UX, accessibility, and SEO. You can write sharp, user-focused copy, and while design skills are a plus, they're not a must.

You've worked with analytics, A/B testing, and agile teams, and you know how to plan ahead, brief clearly, and get things done. You're familiar with GA4, wireframes, and customer journeys — and you're always thinking about how to make digital better.

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