Marketing Automation Analyst

Location

Auckland

Expertise

Brand & Marketing, Data Automation

Job Level

Graduate, Experienced

Employment Type

Permanent full-time

Close Date

28-Feb-2026

Ref #

63064

Spark NZ

As New Zealand's largest telecommunications and digital services company, Spark's purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand.

About the Role:

Are you an experienced Marketing Automation Analyst ready to take the next step in your career?

We're on the lookout for a superstar to join our Auckland based team and help enable the next generation of Automation and AI.

As a Marketing Automation Analyst at Spark, you will be a part of a small, hardworking team responsible for building and executing multi-channel marketing campaigns that deliver business results. Working in collaboration with the wider marketing team and other specialists within the business, you will use your technical skills and abilities to deliver outstanding campaigns that will change the status-quo within the industry.

Spark aims to be the place where the smartest, most digitally savvy people want to work. In return, we'll provide a fun, inclusive and diverse workspace where you will have the opportunity to nurture and grow your marketing automation skills.

Day to day you will be involved in:

• You will have a good understanding of marketing technology & business process/systems.
• You will have excellent communication and influencing skills and be a natural relationship builder with internal/external stakeholders working collaboratively to produce great outcomes.
• You will work well with key stakeholders to design and execute multi-channel marketing campaigns that drive business growth.
• You will have a solid understanding of the customer lifecycle framework, and the ability to identify gaps to provide campaign recommendations.
• You will be able to analyse and mine data to provide quality insights that anticipate customer needs and influence campaign design.
• You will have experience in monitoring and analysing campaign performance to ensure they are operating as expected and are being continually optimised.
• A champion for email marketing best practice, including A/B testing, dynamic personalisation, messaging, creative, brand standards and segmentation.
• Clear and effective communication skills.
• A ninja when it comes to balancing your workload and prioritising the work and conflicting deadlines effectively.
• A motivated self-starter who is outgoing, proactive, and works well in a small team environment.

What experience you'll bring?

• 2+ years of Marketing Automation experience (Adobe Campaign, IBM Unica, Marketo, Responsys)
• SQL skills and experience working with large databases
• HTML skills will be advantageous.
• A bachelor's degree in marketing or communications would be highly beneficial.
• Exposure to digital media platforms (Google Ad Platforms, FB Ads Manager) will be advantageous.

WHY CHOOSE US:

Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai

At Spark, we are constantly looking for ways to build a more inclusive culture. Our vision is for diversity and inclusion to be "how things are done at Spark", embedded into our day-to-day activities, standards, and business practices. We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.

Sustainability: Toitū

Sustainability is a key focus for us. We are dedicated to supporting Aotearoa New Zealand's recovery and economic transformation. The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion.

Benefits: Awhina

Our people matter and we make sure we look after them. As a valued employee of Spark, we've got our people covered with a range of leading benefits including:

• Wellbeing - Comprehensive medical insurance, life and income protection. Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme.

• Hybrid ways of working - for most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible.

• Leave - in addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.

• Spark Credit – we provide permanent employees with $120 monthly Spark credit to use on any of our amazing products.

• Spark Share scheme – periodically we offer the opportunity to buy into our share scheme.

• Career development – access to an internal marketplace that connects employees with experiential, on the job learning across Spark.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).

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