Customer Marketing Manager

Req ID: 106010

Department: Customer Marketing

Division: New Zealand

Location: Auckland or Wellington

Ko Mātou – About Us

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

Mō te tūranga - About the role

As a Customer Marketing Manager in our Marketing Centre of Excellence you'll play a key role in their mission to deliver excellent customer experiences through personalisation. You will:

Play a pivotal role in shaping and executing automated marketing communication strategies that drive business growth and enhance customer experience

Work in a cross-functional squad to deliver and optimise data-driven campaigns

Lead strategic initiatives to enhance the capabilities of the Customer Marketing team and drive continuous improvement.

Whatever the day has in store, you'll be working with a close knit team that supports each other and celebrates team wins.

Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you'll be building your future, while helping to build ours.

Role type: Permanent, Full Time

Role location: Auckland or Wellington

Ka aha tō rā e kite ai? - What will your day look like

As a Customer Marketing Manager, you will have the opportunity to:

Synthesise customer insights to understand behaviours, motivations, and key touchpoints for personalised communications.

Develop customer-centric, insight-driven contact strategies across direct digital and traditional channels.

Be part of a cross-functional squad building integrated marketing campaigns that drive customer engagement and business outcomes.

Offer expertise in direct and personalised channels to shape campaign strategy and execution.

Collaborate with marketers, product owners, and agency partners to deliver seamless, multi-channel customer communications and monitor to continuously improve performance.

Ōu Pūkenga? - What will you bring?

To grow and be successful in this role, you will ideally bring the following:

• 5+ years of experience in customer marketing, with a strong focus on automation and data-driven strategies.
• Proven expertise in personalisation within a multi-channel marketing automation ecosystem
• Experience in developing customer contact programmes based on behaviour analysis and customer journey mapping.
• Strong analytical skills with the ability to interpret customer data and optimise campaigns
• Ability to manage multiple internal and external stakeholders across various levels of seniority in a fast-paced environment, with strong negotiation and influencing skills.
• Strong organisational skills with attention to detail.
• Recognised graduate or post-graduate tertiary qualification in Marketing or Business.
• Industry-specific qualifications.

The following would be considered advantageous to this role:

• Experience in Financial Services or utilities.
• Ability to maintain a big picture focus, ensuring actions align with strategic objectives.

You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.

He aha te take e uru ai koe ki a mātou? - So, why join us?

From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive.

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.

We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.

At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.

Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.

/.You can apply for this role by visiting ANZ Careers and searching for reference number

Te Rā Ōtinga - Job Posting End Date

Monday 1st December, 11.59pm, (NZST)