Business Support Coordinator

At Croptide we are on a mission to support growers to be ready for the challenges coming in the rest of this century, particularly with climate change and labour. We are an early stage and fast moving NZ company, backed by tier one Silicon Valley investors. Croptide combines a first-of-its-kind sensor directly measuring permanent perennial crops (such as apple trees and grapevines) at the stem with an AI-powered data management platform called Alora. The platform combines the unique direct plant insights with a diverse range of data from on farm to make it easy for growers to manage and see value from data. It transforms the way our customers can operate, meaning decisions are constantly driven by the best data and insights. New Zealand based but with a global footprint, we strive to create an environment where our people are challenged professionally and love their work every day.

About This Role

We're looking for a Business Support Coordinator to help keep the business running smoothly across operations, customer, marketing, and office administration. This is a varied, hands-on role suited to someone who enjoys juggling priorities, improving how things work, and supporting a fast-moving team.

You'll work closely with leadership and team members across the company, acting as a trusted go-to for day-to-day coordination and support.

Location

Based in Hastings, Hawkes Bay

Croptide's Values

Life's work

We view being in Croptide as more than just a job. It's a privilege to dedicate ourselves to a mission that can create a step change in industries that are thousands of years old. Croptide employees embrace the 'tradie dad' mentality, where we will be excited to tell our children: 'I helped build that'.

Be an Owner

We take ownership, think independently, and hold ourselves to high standards so we can create meaningful impact together. We believe Croptide succeeds when our people thrive.

Risk Takers

We accept a higher level of risk than other companies; prepared to place bold informed bets on our future. We accept not all bets will succeed, but are fast learners and embrace that this approach gives us the best chance of success.

Key Responsibilities

Customer Support & Coordination

• Act as a contact for customer enquiries via email, phone, and online channels
• Support customers with general product questions, onboarding coordination, and issue triage
• Log, track, and follow up customer requests, escalating where needed
• Help prepare customer reports, updates, and communications
• Support customer onboarding and ongoing engagement activities

Business & Operations Support

• Coordinate day-to-day business operations and administrative tasks
• Support internal processes, documentation, and systems
• Assist with scheduling, meeting coordination, and action tracking
• Help maintain internal tools, records, and shared resources

Marketing & Communications Support

• Assist with marketing activities such as content scheduling, newsletters, events, and campaigns
• Coordinate updates across website, social channels, and customer communications
• Support preparation of presentations, proposals, and customer-facing materials

Office & Team Support

• Be a key point of contact for general office coordination and internal queries
• Support onboarding of new team members
• Assist with customer and supplier coordination, invoicing, and basic finance administration
• Help organise team meetings, events, and company activities

Continuous Improvement

• Identify opportunities to improve customer experience, processes, and workflows
• Support new initiatives as the business grows

About you

• Highly organised with strong attention to detail
• Customer-focused with a friendly, professional communication style
• Comfortable managing multiple priorities and stakeholders
• Proactive, reliable, and solutions-oriented
• Tech-savvy and quick to learn new tools and systems
• Enjoys working in a dynamic, growing environment

Experience & skills

• Experience in customer support, administration, operations, or coordination roles
• Confident using common business tools (e.g. Google Workspace, CRM, marketing tools)
• Understanding of horticulture or agricultural environments is advantageous
• Experience supporting customers in a SaaS or tech environment is a bonus, but not essential

We will be reviewing applicants and shortlisting in February 2026.