Marketing Executive

About the role

Kernel is growing – and fast. We've doubled year on year for the past six years, now trusted by 40,000+ Kiwis with over $2B invested, and on track for another stellar 12 months ahead. As our customer base grows, we're on the lookout for a driven Marketing Executive to lead our content, events, and social strategy.

This role is a key part of Kernel's marketing team, helping bring our brand and products to life through content and events. You'll be involved in planning and delivering customer and partner experiences, from webinars to in-person gatherings and publishing content across all our owned channels like our blog, social channels, podcast and website.

You'll work closely with our Head of Marketing, a future Marketing Manager and the wider marketing team to turn ideas into action. That means coordinating logistics, creating on-brand assets, and keeping projects on track and on budget.

It's a hands-on role for someone who's organised, creative, and confident managing multiple work streams. You'll enjoy the detail of execution and be comfortable working in a regulated fintech environment, where clarity and consistency matter.

About Kernel

We're a 100% Kiwi owned and operated fintech on a mission to make wealth accessible for every Kiwi. Our investment platform takes the guesswork out of investing – offering KiwiSaver, Managed Funds, US shares & ETFs, and Smart Saver accounts, all in one place with some of the lowest fees in the market.

We're at an exciting stage. Scaling fast, expanding our team of globally experienced financial professionals, and building the foundations for what's next. Our culture is collaborative, hands-on and ambitious – built on trust, innovation and saying it like it is. We value diverse perspectives, empower individuality, and believe the best ideas come from thinking together.

Things move quickly here, and every person plays a key role in shaping our future.

What you'll do

• Deliver standout events and sponsorships
• Plan and run customer and partner events end-to-end, from venues and invites to run sheets and post-event insights
• Coordinate sponsorship deliverables and ensure brand visibility is on point

• Track event metrics and share learnings with the team

• Create content that educates and engages

• Contribute to Kernel's content strategy with the Marketing Manager
• Write and publish blogs, EDMs, and landing pages; brief tools or calculators when needed
• Review content for clarity, consistency, and compliance

• Maintain the content calendar and optimise for SEO

• Own the podcast experience

• Manage episode planning, guest prep, recording logistics, and promotional assets

• Keep publishing consistent and drive listenership across channels

• Grow our social presence

• Execute content across LinkedIn, Instagram, Facebook, and YouTube to support wider marketing campaigns and our content strategy.
• Create and adapt social assets using templates; write copy that fits Kernel's voice

• Monitor engagement and escalate queries when needed

• Enable the sales team

• Create comms packs for events and sales—invites, decks, one-pagers, FAQs
• Support post-event follow-up with the Lifecycle Marketing Manager

• Keep collateral current, compliant, and accessible

• Keep things running smoothly

• Report on performance across content, social, podcast, and events
• Spot opportunities to improve and test new ideas with the Lifecycle Specialist
• Manage freelancers, process invoices, and maintain calendars and asset libraries
• Support affiliate and influencer relationships that align with Kernel's goals

You'll be great if you bring

• 2–3 years' experience in marketing, events, or content

• Strong writing and editing skills, confident drafting blogs, EDMs, social copy, and landing page content, with sharp attention to detail

• Proven experience coordinating events, handling logistics, suppliers, run sheets, and on-the-day execution

• Hands-on familiarity with:

• CMS platforms (e.g. Sanity)
• Social publishing and analytics tools (e.g. Hootsuite, Buffer, Later)
• Web and campaign analytics (GA4, UTM tagging, dashboards)

• Basic design tools (Canva, Figma, Adobe Express) for adapting templates

• Clear communicator, comfortable coordinating guests, partners, agencies, and internal teams

• Organised and proactive, able to manage multiple deadlines and stay calm under pressure

Bonus things you could bring along to the role

• Experience working in the financial services industry.

• An understanding of, or keen interest in, personal finance.

• Exposure to marketing automation and CRM platforms (e.g., Braze, HubSpot, Salesforce).

• Basic HTML formatting

Why You'll Love it at Kernel

• Connecting Kiwis with investment products that are designed in a way no other fintech in New Zealand is approaching, connecting everyday financial goals with intuitive, customer-first experiences.

• Contribute to a platform trusted by tens of thousands of Kiwis, helping them feel more confident and in control of their money.

• Execute on a variety of Kernel's marketing function from the inside out, with the freedom to test ideas, learn from results, and scale what works.

• Join a team built on trust, collaboration, and flexibility, where feedback is constructive and everyone has a voice.

• Competitive compensation package

• Flexible hybrid work and support for remote setups

• Health insurance, parental leave top-up, and professional development support

• Extra staff holidays, office snacks, coffee, and a dog-friendly environment

Join our team

Not sure you meet every requirement? We encourage you to apply. We value growth, impact, and mindset just as much as specific experience. If this opportunity sounds like you, send us your cover letter explaining why you're excited about the role and working at Kernel, along with your CV.

Visit our careers page for more on working at Kernel and follow us on LinkedIn & Instagram. to stay connected.