Marketing Executive

**Marketing Executive**

**Title and Reporting Relationship**

**Position title**Marketing Executive
**Reports to**Director of Marketing
**Date of update** July 2025
**Date for review** July 2026

**Purpose of Role**

Working as part of the Auckland Philharmonia Marketing team and under the direction of the Director of
Marketing the Marketing Executive position predominantly focuses on the following areas:
1. Development of creative content that promotes the Auckland Philharmonia, its events, activities and
people to ensure it is accurate, engaging and effective to relevant audiences and stakeholders.

2. Managing the development and delivery of key Auckland Philharmonia publications eg L&P brochure,
concert programmes within designated budgets and timelines, and other materials as required across
the organisation.

**Role Dimensions**

**Full time**37.5 hours per week**
**Number of direct reports**N/A**
**Number of indirect reports**N/A**
**Budget accountability**Work within Auckland Philharmonia delegated financial authority.

**Technical Specifications**

**Location**: Auckland
**Team**: Marketing
**Working relationships**: CEO

Administration Heads of Department (“HOD”)
Management & Administration Staff
External Agencies, media, suppliers, sponsors, donors
Auckland Philharmonia Players
Music Director

**Terms and conditions of employment**: Refer individual employment agreement
- _____________________________________________

**Position accountabilities/Key Functions**

**EVENT MARKETING & PROMOTIONS**

The Auckland Philharmonia presents around 65 events each year therefore event promotion is a key aspect of
this role and includes:
1. Collaborate with team in development and implementation of time-lined and budgeted marketing
campaigns to deliver ticket sales and campaign objectives for Auckland Philharmonia events across a
range of media.

2. Coordination of timing, production and distribution of promotional print/digital materials including
posters, fliers, EDMs etc and monitoring effectiveness on an ongoing basis.

3. Planning and creation and/or sourcing of content that is interesting, engaging and relevant, that can
add value to event communications.

4. Relevant analysis and evaluation of the effectiveness of Auckland Philharmonia advertising campaigns
and marketing channels, identifying opportunities and recommendations for future activity.

5. Developing marketing expertise by leading specific event campaigns, as required.

6. Liaison with external suppliers for marketing services (design, printing, photography, placement etc)
as required including negotiation on pricing, delivery etc.

7. Stay up to date with the latest Auckland Philharmonia activities, developing knowledge of the
organisation, orchestral music and audiences through regular experience and engagement with
Auckland Philharmonia events.

**PUBLICATIONS & CONTENT**

1. Project manage the development, production and delivery of Auckland Philharmonia concert
programme books and the Learn & Participate brochure including liaison with designers/suppliers,
contracting writers and photography.

2. Support the production and delivery of the Season Brochure, Annual Reports and other key
publications as required by the Director of Marketing including liaison with other departments,
photography, layout, proofing.

3. Develop appropriate creative briefing documents for designers/suppliers and liaise with them to
deliver a range of creative assets in a timely manner.

4. Copywriting of promotional and/or informational marketing material including but not limited to:

- General branding ads and collateral eg flyers, Friends info
- In-house promotional EDMs and those for third parties eg Ticketmaster
- Radio advertising scripts
- Auckland Philharmonia Learn & Participate materials
- Concert programme notes eg IYN and B&B
- Other Auckland Philharmonia collateral, as agreed with the Director of Marketing

5. Responsibility for approving content and collateral eg concert reminders, E-News, posters, adverts etc
as agreed with Director of Marketing.

platform, supporting users across the organisation to deliver E-News, EDM’s etc.

7. Support the Digital Content Coordinator to maintain the Auckland Philharmonia website and social
media content.

**EVENT SUPPORT**

Support the events and activities of the Auckland Philharmonia including:
1. Work with the team for planning and delivery of key Auckland Philharmonia activities such as Season
Launch and Season Sampler concert.

2. Coordinate schedules, execution and analysis of regular Auckland Philharmonia audience surveys and
feedback monitoring using appropriate software eg. Survey Monkey and delivery of results.

3. Management of concert photography staffing, activities and scheduling.

4. Coordinate Auckland Phil event listings for relevant listing sites and selected publications as required
eg Eventfinda, Our Auckland etc.

5. Coordinate distribution of marketing collateral through key networks and o