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Marketing Lead

3 weeks ago

Auckland City, New Zealand DEFEND Limited Full time

Are you a strategic thinker with a passion for performance marketing and brand storytelling? DEFEND is looking for a dynamic **Marketing Lead** to spearhead our digital campaigns and elevate our brand visibility across key markets.

As part of our Sales and Customer Engagement team, you’ll collaborate with a leading external agency and internal stakeholders to drive measurable growth, shape our brand narrative, and ensure our products and services shine in the market.

**What you'll do**
- **Lead Performance Marketing**: Own paid media strategy across Google Ads, Meta, LinkedIn, and programmatic channels.
- **Amplify Brand Presence**: Ensure consistent brand positioning and develop creative assets that differentiate DEFEND.
- **Drive Campaign Excellence**: Translate business goals into actionable media briefs and optimise campaigns using CAC, ROAS, CTR, CPA metrics.
- **Manage Agency Relationships**: Be the go-to liaison for our marketing agency, ensuring timelines, budgets, and KPIs are met.
- **Deliver Insights**: Provide clear reporting and actionable recommendations to iterate and scale high-performing initiatives.

**Requirements**:

- 3-5+ years in digital or performance marketing, ideally with agency collaboration.
- Expertise in tools like GA4, Meta Ads Manager, Google Ads, and Looker Studio.
- A strategic mindset with sharp attention to detail.
- Strong communication skills and a collaborative spirit.
- Experience in brand development and content strategy.

**Benefits**

**About DEFEND**:
We're a business-centric cybersecurity organisation founded by a team of passionate cybersecurity experts whose mission is to - BUILD A CYBER RESILIENT WORLD. Over the last five years, we've experienced phenomenal growth, working with a wide variety of customers in New Zealand and across 66 countries and winning several industry awards, including Microsoft's 2022 New Zealand Partner of the year

Each customer we work with is different. Our dedicated approach is to help organisations progress on their cyber resilience journey by delivering outstanding industry services with the highest level of professionalism and care.

We hold ourselves accountable by our core values. Our People First culture sets us apart, and we believe working with DEFEND will be a time in your life you will look back on and truly believe you made a real difference.

**What’s great about working for DEFEND?**

By joining our innovative and creative team you will have the opportunity to contribute a variety of cybersecurity outcomes, from culture & awareness of cyber resilience, through to offensive & defensive security, developing yourself in technology and digital delivery across multiple sectors.

**Work life balance**:

- With a national focus throughout New Zealand, our team is made up of skilled individuals at different stages in their careers, therefore we can offer flexibility in base location, as well as embracing remote working
- Flexible working arrangements are available to suit your lifestyle

**Career / Professional Development**:
We will build on your learning to solve our customers most complex business challenges in the digital age, whilst developing commercial and business skills, along with:

- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way
- Mentors: You’ll be joining a team of truly passionate and highly skilled individuals who are at the top of their game and who enjoy imparting their knowledge and experience to others
- Opportunity: Progress into other exciting roles across DEFEND

**Diversity & Inclusion**:
We’re committed to a diverse and inclusive workplace. Our goal is to be recognised as an employer of choice for all, irrespective of gender, ethnicity, generation, flexible work status, family circumstances, sexual orientation, or disability. Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints.

**Privacy**: