National Manager- Brand and Marketing

**Company Description** Ko wai m**ātou**:

- About us**:
Hato Hone St John has been serving New Zealanders and working to save lives since 1885. As well as providing Ambulance Services, our programmes and team of over 11,000 staff and volunteers are helping to build strong, resilient communities across the motu; supporting everyone in Aotearoa to live healthier, happier and longer lives.
**Job Description** He aha te tūranga** - **About the role**:
Are you ready to lead the brand and marketing strategy for one of New Zealand’s most trusted brands?

We are looking for a dynamic National Brand and Marketing Manager to join our team. In this pivotal role, you will lead and manage the implementation of strategic brand and portfolio marketing initiatives that resonate with our audience. Your mahi will enhance market preference and brand reputation, driving product and programme growth while solidifying our position as one of New Zealand’s most trusted brands.

Your leadership will help shape and execute innovative marketing initiatives that elevate our brand presence and strengthen our connection with communities across the motu. Your expertise in brand development and strategic marketing will drive impactful campaigns that resonate with our audience and reinforce our commitment to building strong resilient communities.

If you are passionate about making a difference we want to hear from you

**Key responsibilities**:

- Lead the Brand and Marketing team to design, develop and deliver engaging brand and marketing strategies to achieve product, community impact programme and fundraising objectives and improve community engagement.
- Work with the GM Customer Experience and Marketing to lead the development and implementation of a compelling Community Health brand positioning and community impact story-telling strategy. Set the foundations and lead priority initiatives to drive increased awareness of Hato Hone St John community impact in addition to ambulance and clinical services.
- Lead effective ways of working across the brand and marketing team, with product, community impact programme, fundraising and other stakeholders across the organisation, including reviewing and implementing effective approvals and stakeholder review processes.
- Review our approach to brand research and marketing insights to evaluate and determine the most effective use of current investments to maximise the delivery of meaningful, useful and timely insights, creating regular reports for ELT and SLT on the health of our brand, reputation and portfolio insights to guide the organisation, brand and portfolio marketing teams to create insight-led plans.

**Qualifications** Ko wai koe**:

- About you**:
To be successful in this role, you will have:

- Relevant tertiary qualification, industry certifications, or equivalent experience in a related discipline (e.g. Marketing, Communications, Business Studies, etc) required.
- 8+ years’ experience in relevant field (brand, product or portfolio marketing, advertising, communications, fundraising).
- Experience leading and managing brand, marketing, or fundraising teams to develop and deliver successful campaigns, advertising materials and sales promotions, including creative and measurement tactics, in a medium-large organization or creative agency.
- Proven understanding of creative, media or advertising agency operations including demonstrable success leading, creating and delivering engaging, impactful, social impact campaigns as well as product marketing.
- Experience leading, developing, and coaching people to foster high performance and team engagement.

**Additional Information** Me pēhea te tuku tono - How to apply**

For further information please contact **Ariane Schmidt or Cheru Pillay on** 027 295 4852 for a confidential discussion.
- At Hato Hone St John, we embrace diversity, welcoming everyone to bring their authentic selves to work. We value unique perspectives, fostering inclusivity to better serve our communities, and we’re committed to creating a workplace where everyone belongs._

E pōhiritia nei e mātou, te whānau o Hato Hone St John, ngā rerekētanga o ia tāngata ki te haramai. E āwhinatia e mātou I ngā whakaaro rerekē, kia mahi pai I roto I ngā hāpori katoa. Ko tā mātou nei haepapa, kia hanga tētahi āhuru mōwai mā tatou, kia mahi haumaru ai.
- If you need accommodations for accessibility, please reach out to the recruiter listed for equitable participation in our recruitment process._