Global Brand

**General Information**:

- Date Published
- 25-Aug-2025
- Advertising Ends
- 08-Sep-2025
- ID#
- 13073
- Role Type
- Marketing & Comms
- Work Type
- Permanent Full-Time
- Workplace Type
- Hybrid
- Country
- New Zealand
- Location
- Auckland

**Position Description**:
**Ata whakaarohia tō āpōpō | Imagine Tomorrow with Us**
- For more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world. We're a farmer owned Co-operative based in Aotearoa New Zealand. Made up of thousands of farming families and employees all working together for better.As a Co-operative we know the value of coming together to achieve a common purpose. We want to be the source of the world’s most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.Here at Fonterra, we are committed to growing our people. We value you and your career progression and are excited that you are taking this next step in your career journey with us. We are proud to offer a wide variety of roles across the Co-op, ensuring that no matter what business unit or stage of life you're in, there's a good chance we've got something to suit.**About us | He kupu mō moto**
- Innovation plays a critical role in unlocking future growth for Fonterra and is integral to achieving our long-term aspirations; it is crucial that innovation continues to evolve as part of our DNA, embedding it into our brand and culture. In 2022, we created a new portfolio of Innovation and Brand to identify growth opportunities to protect shareholder interests and new and innovative, highly valuable markets for our Co-op to compete in.This portfolio brings a new level of focus, capability, and thinking to help grow the premium value of our products.**Mō tēnei tūranga | About the opportunity**
- We are excited to announce a brand-new and high-impact opportunity for a Global Brand & Marketing Manager to join our team on a permanent basis at our vibrant Head Office on Fanshawe Street, Auckland.In this role you will be responsible for end-to-end brand marketing strategy, implementation and execution aligning to our brand identity and messaging framework. Deeply understanding our various brand / audience personas, their journeys and the brand marketing touchpoints, ensuring effective, efficient and consistent communications. Supporting both in-house, regional and global execution. Acting as the brand champion across the business.**Key Responsibilities Include**:

- Develop brand and marketing strategies to boost engagement and deliver effective communications for key audiences.
- Provide a unified audience strategy with clear guidelines for cohesive messaging through Fonterra’s brand architecture.
- Manage the brand marketing budget to optimise resource allocation.
- Collaborate across business units to ensure alignment and consistency.
- Work closely with creative and marketing teams to create strong content and campaigns.
- Oversee the full marketing calendar for core narratives and target audiences.

**Mōu | About you**
- You are a strategic Global Brand & Marketing Manager who excels at developing and executing unified brand and marketing strategies across digital and traditional channels. You deeply understand audience personas and their journeys, ensuring effective, consistent communication at every touchpoint.You collaborate widely building partnerships across teams to deliver cohesive messaging and memorable campaigns. Data-driven and creative, you champion the brand and optimise marketing impact, leading storytelling and content across all platforms.**Other key attributes include**:

- Minimum of six years’ experience in brand and marketing roles, including both client and agency environments, with proven team leadership. A degree in marketing or a related field is required.
- Proven expertise in managing end-to-end brand and marketing initiatives, particularly within mid-sized to large global brands or agencies, and experience with both B2B and B2C marketing.
- Demonstrated ability in developing and executing brand strategy.
- Strong track record in managing external third parties and agencies to achieve optimal outcomes.
- In-depth understanding of audience-driven journeys and how to identify and drive them effectively.
- Excellent stakeholder management skills.

If you want to grow your career with New Zealand’s largest Co-operative, this is an opportunity not to be missed.- You will be required to have working eligibility for New Zealand to be considered for this position.**Ngā Uara | Our Values**
- We live our values every day—Good Together, Better Every Day, and Every Drop Counts. They are for everyone and guide how we show up for each other, our farmers, and our communities.Take our Values Quiz to reflect on how your values align with ours. Click **here**

**Tā mātou oati | Our Commitment to You**
- We care for our people globally. Our comprehensiv