Insights Analyst

2 weeks ago

Auckland City, New Zealand OMD NZ Full time

Why choose us?

Culture
The culture at OMD NZ is simply one of a kind. We have a culture that we're very proud of over here in Mt Eden, with plenty of initiatives and events throughout the year which constantly creates a buzz around the office as well as strong bonds between employees.

Flexible Working
Flexible working is built on trust and open communication which we highly encourage here at OMD. You also have access to Birthday Leave, Summer/Winter Fridays, Gifted Day.

Health & Wellbeing
An annual $200 healthy lifestyle allowance, access to our ongoing ‘Thrive' personal wellbeing program, the opportunity to join a range of OMD's sports teams, and even free brekkie & coffee

Learning & Development
We want to encourage our staff to utilise as many opportunities as possible in order to learn and grow. We offer all types of training, here we pretty much tailor your training to suit your level of the role including our talked-about mentoring program.

**Position background**:
The agency world is being shaken up like never before. We can no longer just rely on client relationships, the creative idea and media owner relationships to secure future success. Now our clients want depth and specialisms in new areas, powered by the significant advancement in data sophistication we now have at our fingertips.

Annalect is in a strong position to make sense of the exciting yet daunting world of data and technology, helping clients navigate the changing digital landscape.

**Position Purpose**:
This role contributes to research and insights projects for OMD's clients, focusing on real-time data analysis. Common research approaches include a combination of social listening, search trend and content consumption analysis to identify, understand and explain patterns of consumer behaviour. Tools the team use include social monitoring and reporting tools such as Facebook Ads manager, Crowd Tangle, Brandwatch Consumer Research tools and Power BI.

The role includes working with the wider OMD team to identify client's objectives and define research question/s, designing research approach, carrying out quantitative and qualitative analysis and writing easily digestible insights decks. Projects are exciting and varied and depending on the client's requirements could range from post campaign analysis to building and maintaining sentiment dashboards to content, audience, and strategy recommendations.

With the support of the Senior Analyst, this role works closely with Client Service leads, Strategy, and clients to deliver data - led insights and recommendations to OMD's clients.

**Responsibilities include**:

- Carrying out regular refreshes on competitor sentiment dashboards and reports.
- Brand and competitor product research.
- Setting up research including identifying data sources and writing key word Boolean queries.
- In collaboration with Senior Analyst carry out research projects, visualising data, documenting findings and writing recommendations for clients.

**Experience, skills, and abilities**:

- Someone with experience in data analysis across a range of datasets
- Ideally has some experience with qualitative data
- Experience with research methodology/process
- Has the ability to understand insight - can tell stories with datasets
- Inquisitive nature
- Some experience of media/advertising/marketing would be helpful
- Great written communication and presenting skills
- Attention to detail and ability to not get stuck ‘in the weeds'
- Problem solver

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