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Senior Creative

3 weeks ago

Auckland City, New Zealand Clemenger Group Full time

Raydar
Senior Creative COPY WRITER

WHO WE ARE
Raydar is a retail agency with the ability to influence choice through shopper insight smart creative and award-winning design.

OUR VISION
To make our customer's brands the number one choice for Kiwi consumers.

What this means for the Copy Writer and the creative department
The Creative team are responsible for creating world-class ideas that will form the heart of effective, behaviour-changing campaigns. The Copy Writer will create and/or contribute to these ideas and work with the creative and wider team to bring these ideas to life brilliantly in market.

RAYDAR VALUES

We're boldly inquisitive
We're passionate about getting to the real challenge at hand, unlocking the potential of an idea, and challenging the status quo. We are confident in our relationships and are respected for our perspective.

We smash boundaries
We pioneer, seek potential, try new things and embrace innovation. We know shoppers like the back of our hand, which means we can keep ourselves grounded whilst embracing the wonders of the unknown. We try new things and are proud of it.

We champion collaboration
We have no egos. We have our specialities that individually influence the work. Together we find the brilliance in each other, bring people together with a common goal of doing stand-out work that makes us proud.

We're fiercely proud
We celebrate even the little things, because we come at everything with gusto and positivity. We champion our great work and our clients, we celebrate each other.

What makes us different?
our work is powered by extensive in-house audience insight capability to drive smarter, more effective outcomes for our clients

VISION & PRIMARY FUNCTION
The Copy Writer is a conceptual and written expert in shopper and retail communication.
They will work closely with the Creative Director with a strong focus on creating brave, disruptive and inspiring ideas. They will also be charged with articulating these ideas via powerful and persuasive copy in the media or channel required. They will work with the design team to execute these ideas to the highest visual standard.

They will be responsible for delivering written content elements to meet the requirements of the brief, including print, experiential, digital, social and other media channels.

This role is client-facing and they will required to present their ideas and copy effectively to range of client levels.

ATTRIBUTES REQUIRED

A passion for the written word, shopper marketing, advertising communications and creating original solutions that drive action.
A passion for written effectiveness in the communication of ideas.
To be able to translate strategy into effective concept and execution across all required media and channels.
An ability to see the bigger picture.
Able to interpret and respond to client briefs with appropriate conceptual and visual solutions.
An ability to talk persuasively and compellingly about conceptual work.
An ability to make decisions and implement.
To champion the agency, our professional recommendations and product.

SPECIFIC RESPONSIBILITIES

Creates and/or contributes to the generation of brave and disruptive ideas.
Produces copy solutions of the highest standard that will effectively communicate with the target audience and fulfil the marketing objectives from the brief.
Taking briefs from Client Service, Creative Director, Director of Design, Production Director and Clients.
Understanding and implementing brand strategies and translating strategies into dynamic and effective conceptual solutions.
Nurtures relationships internally to ensure seamless workflow.
Partner with the Creative Director on specific projects as required.
Develops strong client-relations and presentation skills to effectively sell Raydar's creative solutions.
Remains informed and passionate about the advertising industry and keeps abreast of copy/creative and business trends.
To raise the company profile in the field of copy/craft and effective communication through successful submissions for relevant industry awards.
Understands our client's business and acts as a guardian of their guidelines and brand equity.
Is well organised, working daily with the Client Service project owners to ensure all deliverables and deadlines are met on time and within budget.
Collaborates with the team to share learnings and experiences to enhance the level copy and crafting of all advertising elements.
Manages resources with commercial responsibility, ensuring profitability of projects.
Is flexible and willing to put in the extra time when required to meet deadlines.

PERFORMANCE MEASURES

Drives excellence of concept and copy across all projects to produce effective work.
A great listener, able to accurately interpret briefs and feedback and add value through the process.
Has a positive working relationship and collaborates with all internal parties.
Maintains regular and timely communication with all parties of job status a