Digital Data Analyst

**Why you'll love working with Tower**

At Tower, we live and breathe our values - they are at the heart of every interaction. **Our people come first, **we pride ourselves on creating a diverse and inclusive space that allows our people to thrive. Encouraging everyone to bring their whole selves to work, we aim to represent the diverse communities we work in and with.

We also have a plan to lead our industry forward into a more customer-centric future with innovation and disruptive thinking, as a unique Kiwi and Pacific insurance provider operating for over 150 years, with roots all the way back to Dunedin.

**What will you be doing?**

Every day at Tower is a thrilling adventure, filled with fresh challenges that promise abundant opportunities for professional growth and development. As our Digital Analyst, you'll be at the forefront of deciphering data to uncover actionable opportunities that drive our digital optimization objectives forward.

At Tower, we're not afraid to push boundaries. With direct access to GA4 data and a focus on leveraging SQL for advanced analysis, we transcend the limitations of traditional analytics tools, empowering our team to explore new frontiers in digital optimization.

**You can expect to be across the following**:

- Work closely with the online claims squad and use data/facts to discover opportunities to improve online customer experience.
- Assist marketing and purchase squad to improve online sales conversion and improve customer experience.
- Ideate, build, and automate various key digital business performance and customer experience metrics dashboards using SQL and PowerBI.
- Translate data and facts into easy-to-understand insights for non-technical stakeholders to assist digital experience optimisation decisions.
- Own the development and provision for regular and ad-hoc analytical insights.
- Translate and write business requirements to technical tasks and vice versa.
- Structure and build complex data logic and build SQL procedures to construct intended results for delivering insights and reports.

**What you'll need**

You will also possess strong communication and collaboration skills, fostering effective teamwork and the ability to convey complex insights clearly and compellingly to stakeholders across the organization.

**To be successful in this role, you will also be able to demonstrate the following**:

- Minimum 3 years of industry experience using SQL with exposure to coding complex data logic.
- Proficient in using Power BI or similar tools for building dashboards and creating easy-to-read visualization and storytelling.
- Experienced with Google Tag Manager to create and manage tags and triggers. (Nice to have but not required).
- Experienced with creating reports using Google Analytics/Looker Studio or Adobe Analytics. (Nice to have but not required).
- Strong analytics skills to interpret complex logic and data and be able to construct robust logic and build SQL procedures.
- Strong verbal and written communication skills to convey data insights and recommendations to non-technical stakeholders effectively.
- Ability to identify data-related challenges when constructing data using SQL, then be able to use creative solutions to resolve issues and produce robust and accurate results.

**What we'll bring to the table**

In addition to a competitive salary, we offer a range of perks and benefits to celebrate and look after our Tower employees.

Highlights Include:

- 16 weeks paid leave for the primary carer and four weeks paid leave for partners, for our Tower whānau in New Zealand and the Pacific
- A paid day off on your birthday and the option to buy an additional eight days of leave. So up to six weeks off
- Wellness leave instead of sick leave so you can proactively look after your health and wellbeing
- Career growth - we promote internal capability; and support you with design-specific development and training opportunities; we also have programmes that recognise star performers
- Flexible workplace opportunities at our beautiful new Fanshawe St office packed with modern technologies, stand-up desks, open space and coffee machines in two large modern kitchens with cafe-inspired dining areas
- Discounts on Tower insurance products of up to 50%
- Free Life Insurance of up to four times your annual base salary
- Retail deals and discounts with Les Mills, JB Hi-Fi, PB Tech, The Coffee Club, Warehouse Stationery and more