Content Lead

Discover a career with purpose at MBIE

**Discover a career with purpose at MBIE**
- Use your superior content skills to drive positive change in how our customers experience our channels
- Collaborate with colleagues across our group and wider MBIE to ensure a future focused, integrated approach based on best practice
- Wellington based, permanent opportunity
- $118,390 - $143,639 + KiwiSaver + Wellness Benefits

**Tenei turanga - About the Role**:
The Content Lead, reporting to the Manager Channel Projects is a senior digital content strategist and practitioner.
- You have an expert understanding of digital content strategy and content design
- You will have detailed knowledge and experience in User Experience (UX), and Information Architecture (IA)
- You will be responsible for ensuring the provision of clear, easy to understand and accurate content that meets NZ Government plain language requirements and web standards for accessibility and usability

**Nga pukenga me nga wheako e hiahiatia ana - Skills and Experience Required**:

- A deep knowledge of the NZ Government standards for accessibility, accessibility charter requirements and implementation strategies, as well as a grasp of web best practice and digital trends
- Extensive experience and knowledge of the principles of writing Plain English for multiple channels including the web and social media in a government context
- A deep understanding of common research methods and analytics metrics, content design best practices
- Significant knowledge of shaping and maintaining content strategies, strategic thinking and planning
- Extensive experience in communicating complex technical information accurately and clearly in plain English so that it is well understood including legislation or technical guidance
- Extensive knowledge of Google Analytics and its use as evidence to develop content that meets the needs of users and influences their behaviour
- Relevant degree qualification or certification desired in communications, website content or similar
- Must have legal right to live and work in New Zealand

**Etahi korero mo MBIE - About MBIE**:
MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.
- Mahi Tahi - Better Together
- Maia - Bold and brave
- Pae Kahurangi - Build our Future
- Pono Me Te Tika - Own It

Our aspirations are echoed in our Maori identity - Hikina Whakatutuki - which broadly means 'lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Maori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Maori, other Maori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Maori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Maori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mohio ana a Hikina Whakatutuki i puea ake te kotuinga I waenganui i a ngai Maori me te Karauna i Te Tiriti o Waitangi, a, kei te whai ia ki te whakau ake i Te Tiriti o Waitangi. Ma te whai kiko o nga kotuinga ahungaroa o ngai wi, o ngai Maori, me etahi atu ropu Maori ki te Karauna, katutuki tenei. He ahuatanga nui tenei e ahei ai nga mahi whanaketanga a-ohanga, a-papori hoki ki a ngai Maori me Aotearoa whanui. E whai tonu ana matou ki te kotui atu ki nga iwi mo te rapu huarahi hou ki te whakaara i nga kaupapakua roa nei e tami ana i a ngai Maori me Aotearoa whanui, a, e whai ana hoki ki te tautohu i nga aheinga kokiritanga ma nga iwi, me te tautoko i nga iwi kia whai mana ake ai enei aheinga.

**Me pehea te tono - How to Apply**:
Click here to view a position description.

We can't wait to hear from you

**Applications close on Tuesday 2nd September 2025 at 11:59pm