Practice Lead Operational Marketing and Content

Discover a career with purpose at MBIE

Discover a career with purpose at MBIE
- Supports the delivery of customer-centric marketing and content
- Experience of leading the design and development of operational communications
- Salary - $118,390 - $143,639
- Preferably Wellington based, or regular travel required if outside of Wellington (MBIE supports a wide range of flexible working arrangements.)

**Tēnei tūranga - About the Role**:
We are seeking a Practice Lead to support the strategic direction and operations of the Operational Marketing and Content unit, which sits in the INZ Customer branch. The unit is responsible for delivering a wide range of marketing and content products that help customers to understand and use the immigration system.

By working across the unit, the branch, and the immigration system, the Practice Lead is responsible for leading quality standards and processes that enable efficient co-ordination and delivery of INZ communications. They will provide high quality specialist and technical advice that delivers a quality experience for our customers, and aligns to the immigration system’s strategic and operational objectives.

You will be a proactive and collaborative professional who is comfortable leading the development and execution of strategies and plans. You will have strong analytical and problem-solving skills, and demonstrated experience of identifying, mitigating and managing risk.

Reporting to the National Manager Operational Marketing and Content, the key responsibilities of this role will include:

- Establishing delivery teams, facilitating scoping sessions, and monitoring delivery plans and any developing risks or issues, including alignment with best practice models and operational and strategic objectives.
- Supporting the development, production and/or publishing of marketing and content products, including providing operational advice and peer review.
- Manage and oversee the work of the Senior Advisor and Advisor, including production and delivery of activity, reporting based on evidence and leveraging analytics and relevant insights.
- Support the unit to develop processes and framework to gather insights from immigration system communication initiatives and ensuring customer insights are being used to inform customer communications approaches.

Ngā pukenga me ngā wheako e hiahiatia ana - Skills and Experience Required
- Demonstrated experience in developing processes and frameworks to co-ordinate initiatives and to monitor and evaluate their effectiveness.
- Demonstrated experience in problem-solving and creating an environment focused on continuous improvement to enhance organisational performance.
- Demonstrated ability in determining requirements and directing an approach, including the development of processes and frameworks for delivery and to ensure quality and consistency.
- Ability to develop and maintain effective working relationships with internal and external stakeholders.
- Demonstrated ability to operate when there is ambiguity and to be agile and flexible in a demanding environment.

To work for Immigration NZ you must be a New Zealand citizen or have New Zealand permanent residence.

**Ētahi kōrero mō MBIE - About MBIE**:
MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.
We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.
People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.
- Mahi Tahi - Better Together
- Māia - Bold and brave
- Pae Kahurangi - Build our Future
- Pono Me Te Tika - Own It

Our aspirations are echoed in our Māori identity - Hīkina Whakatutuki - which broadly means ‘lifting to make successful'.
MBIE recognises the partnership founded under Te Tiriti o Waitangi between Māori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Māori, other Māori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Māori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Māori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mōhio ana a Hīkina Whakatutuki i puea ake te kōtuinga I waenganui i a ngāi Māori me te Karauna i Te Tiriti o Waitangi, ā, kei te whai ia ki te whakaū ake i Te Tiriti o Waitangi. Mā te whai kiko o n